31st IESE Auto
Program
Tuesday, November 15, 2016
| 8:30 - 9:00 | Welcome and Registration |
| WELCOME & OPENING | |
|---|---|
| 9:00 - 9:15 | • Prof. Dr. Franz Heukamp, Dean, IESE Business School • Prof. Dr. Marc Sachon, Chairman IESE AUTO, IESE Business School
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| 9:15 - 9:45 | Introduction to The Battle for Automotive • Prof. Dr. Marc Sachon, IESE Business School |
| THE PERSPECTIVE OF ANFAC | |
| 09:45 - 10:15 | • Antonio J. Cobo, President, ANFAC and Managing Director, General Motors España
Moderator: Prof. Dr. Marc Sachon, IESE Business School |
| NEW BUSINESS TRENDS AND MODELS. SEAT's VISION TO THE FUTURE | |
| 10:15 - 11:00 | After his first year in Barcelona as President of SEAT, Luca de Meo will present his vision of the brand to take the company to the next level. De Meo will discuss the challenges faced by the automotive industry in light of the onset of new business trends and models, and will reveal SEAT’s role in this passionate period of transformation.
• Luca de Meo, President, SEAT Moderator: Prof. Dr. Marc Sachon, IESE Business School |
| 11:00 - 11:30 | Coffee break |
| OEMs in EUROPE & SPAIN | |
| 11:30 - 12:00 | In the past year, sales in Europe have increased, particularly in Spain. At the same time, tighter emission regulations and increased efforts to accelerate development of the electric powertrain have posed significant challenges to automotive manufacturers. What future do they see? Where will they focus their efforts? What key initiatives are they launching?
• Frank Torres, Vicepresident, Nissan Europe Moderator: Prof. Dr. Marc Sachon, IESE Business School |
| 12:00 - 13:00 | Smart Mobility, Made in Spain
• Jesús Alonso, President and CEO, Ford Iberia Alternative Energy: new fuels • Jaime Revilla, Chairman & Chief Executive Officer, Iveco España Moderator: Francisco Roger, Partner, KPMG in Spain |
| 13:00 - 13:30 | Move your mind: From automaker to networked mobility service provider. The global automotive industry at a time of radical change
• Michael Lohscheller, Vice President & CFO, Member of the Board, Opel Group GmbH Moderator: Prof. Dr. Pedro Nueno, IESE Business School |
| 13:30 - 14:45 | Lunch |
| THE SUPPLIER'S PERSPECTIVE | |
| 14:45 - 15:45 | • María Helena Antolin, President, SERNAUTO
Challenges and Opportunities How do suppliers see the continuing outsourcing of R&D by OEMs, the increasing value capture by software and electronics, and their business in an industry where the future is more difficult to predict than ever before? • Antón Pradera, President, CIE Automotive Moderator: Prof. Dr. Pedro Nueno, IESE Business School |
| 15:45 - 16:00 | Disruptive Innovations
• Prof. Dr. Pedro Nueno, IESE Business School |
| THE FUTURE OF DEALERSHIPS | |
| 16:00 - 17:00 | Dealerships and distribution are a crucial part of the automotive value chain. In an industry where we can observe a slow but steady move away from purchasing a car towards flat-fee business models, factors such as service excellence and customer satisfaction are becoming more important than ever before. How does the sector address these requirements and to what extent does digitalization offer new opportunities?
• Francisco J. Pérez Botello, CEO, Volkswagen-Audi España, S.A. (VAESA) • Jaume Roura, President, FACONAUTO Moderator: Prof. Dr. Marc Sachon, IESE Business School |
| 17:00 - 17:30 | Coffee Break |
| HR CHALLENGES AND DIGITAL BUSINESS MODELS | |
| 17:30 - 18:30 | The automotive industry is going through a digital disruption process. This gives rise to new business models, but also requires new talent. How does this affect the HR side of the industry? What observations and recommendations can be made? What new business models have been observed? What opportunities can be identified?
War for Talents • Walter Friederichs, Global Automotive/Mobility Practice, Russell Reynolds Associates • Xavier Ros, Member of the Board of Management, Executive Vice-President Human Resources at SEAT, S.A. Moderator: Prof. Dr. Marc Sachon, IESE Business School |
| 18:30 - 19:30 | Digitalization of Business Models • Dr. Dirk Schlesinger, CDO, TÜV Süd • Dr. Martin Enderle, Former CEO, Scout24 Group Moderator: Prof. Dr. Marc Sachon, IESE Business School |
| 19:30 | Networking Cocktail |
Wednesday, November 16, 2016
| DIGITALIZATION | |
|---|---|
| 9:00 - 10:00 | Digitalization of Sales and after Sales Digitalization of the automotive industry opens the door to newcomers in the sector. What opportunities can Silicon Valley companies identify to generate value for the industry, especially in sales? And how can digital improve the car insurance business? • Benoît Iweins, Global Account Executive Automotive, Google • Dr. Andreas Witte, Head of Research and Development, Control€xpert Moderator: Prof. Dr. Mike Rosenberg, IESE Business School |
| DIGITAL BUSINESS MODELS. THE NEXT STRATEGY AT BMW GROUP | |
| 10:00 - 10:45 | What observations can one of the leading premium global manufacturers make about digital business models? What opportunities has BMW identified? How does its new Number One NEXT strategy align with these opportunities?
• Dieter May, Senior Vice President Digital Services & Business Models, BMW Group Moderator: Prof. Dr. Marc Sachon, IESE Business School |
| 10:45 - 11:15 | Coffee break |
| CHALLENGES FOR THE SPANISH AUTOMOTIVE SECTOR | |
| 11:15 - 12:15 | What will the keys be for the future of the automotive industry in Spain? What challenges and opportunities will arise? What can be done to continue driving growth and competitiveness?
Automotive Clusters: What makes them successful? • Vicenç Aguilera, President, CIAC Moderator: Francisco Roger, Partner, KPMG in Spain |
| THE FUTURE OF THE AUTOMOTIVE INDUSTRY IN SPAIN | |
| 12:15 - 13:00 | • Mario Armero, Executive Vicepresident, ANFAC
• Miguel López-Quesada, Vicepresident, SERNAUTO Moderator: Francisco Roger, Partner, KPMG in Spain |
| CLOSING SESSION | |
| 13:00 - 13:15 | • Prof. Dr. Marc Sachon, Chairman IESE AUTO, IESE Business School
• Prof. Dr. Pedro Nueno, Founding Chairman IESE AUTO, IESE Business School • Joan Llorens, Founding Chairman IESE AUTO and Member of Advisory Board, STA • Francisco Roger, Partner, Country Coordinator Automotive Industry, KPMG in Spain |
| 13:15 | Closing cocktail |