31st IESE Auto

< Back

Program

Tuesday, November 15, 2016

8:30 - 9:00Welcome and Registration
WELCOME & OPENING
9:00 - 9:15

• Prof. Dr. Franz Heukamp, Dean, IESE Business School

• Prof. Dr. Marc Sachon, Chairman IESE AUTO, IESE Business School
• Prof. Dr. Pedro Nueno, Founding Chairman IESE AUTO, IESE Business School
• Joan Llorens, Founding Chairman IESE AUTO and Member of Advisory Board, STA
• Francisco Roger, Partner, Country Coordinator Automotive Industry, KPMG in Spain

9:15 - 9:45Introduction to The Battle for Automotive
• Prof. Dr. Marc Sachon, IESE Business School
THE PERSPECTIVE OF ANFAC
09:45 - 10:15• Antonio J. Cobo, President, ANFAC and Managing Director, General Motors España

Moderator: Prof. Dr. Marc Sachon, IESE Business School
NEW BUSINESS TRENDS AND MODELS. SEAT's VISION TO THE FUTURE
10:15 - 11:00After his first year in Barcelona as President of SEAT, Luca de Meo will present his vision of the brand to take the company to the next level. De Meo will discuss the challenges faced by the automotive industry in light of the onset of new business trends and models, and will reveal SEAT’s role in this passionate period of transformation.

• Luca de Meo, President, SEAT

Moderator: Prof. Dr. Marc Sachon, IESE Business School
11:00 - 11:30Coffee break
OEMs in EUROPE & SPAIN
11:30 - 12:00In the past year, sales in Europe have increased, particularly in Spain. At the same time, tighter emission regulations and increased efforts to accelerate development of the electric powertrain have posed significant challenges to automotive manufacturers. What future do they see? Where will they focus their efforts? What key initiatives are they launching?

• Frank Torres, Vicepresident, Nissan Europe

Moderator: Prof. Dr. Marc Sachon, IESE Business School
12:00 - 13:00Smart Mobility, Made in Spain

• Jesús Alonso, President and CEO, Ford Iberia

Alternative Energy: new fuels

• Jaime Revilla, Chairman & Chief Executive Officer, Iveco España

Moderator: Francisco Roger, Partner, KPMG in Spain
13:00 - 13:30Move your mind: From automaker to networked mobility service provider. The global automotive industry at a time of radical change

• Michael Lohscheller, Vice President & CFO, Member of the Board, Opel Group GmbH

Moderator: Prof. Dr. Pedro Nueno, IESE Business School
13:30 - 14:45Lunch
THE SUPPLIER'S PERSPECTIVE
14:45 - 15:45• María Helena Antolin, President, SERNAUTO

Challenges and Opportunities

How do suppliers see the continuing outsourcing of R&D by OEMs, the increasing value capture by software and electronics, and their business in an industry where the future is more difficult to predict than ever before?

• Antón Pradera, President, CIE Automotive

Moderator: Prof. Dr. Pedro Nueno, IESE Business School

15:45 - 16:00Disruptive Innovations

• Prof. Dr. Pedro Nueno, IESE Business School
THE FUTURE OF DEALERSHIPS
16:00 - 17:00Dealerships and distribution are a crucial part of the automotive value chain. In an industry where we can observe a slow but steady move away from purchasing a car towards flat-fee business models, factors such as service excellence and customer satisfaction are becoming more important than ever before. How does the sector address these requirements and to what extent does digitalization offer new opportunities?

• Francisco J. Pérez Botello, CEO, Volkswagen-Audi España, S.A. (VAESA)
• Jaume Roura, President, FACONAUTO

Moderator: Prof. Dr. Marc Sachon, IESE Business School
17:00 - 17:30Coffee Break
HR CHALLENGES AND DIGITAL BUSINESS MODELS
17:30 - 18:30The automotive industry is going through a digital disruption process. This gives rise to new business models, but also requires new talent. How does this affect the HR side of the industry? What observations and recommendations can be made? What new business models have been observed? What opportunities can be identified?

War for Talents

• Walter Friederichs, Global Automotive/Mobility Practice, Russell Reynolds Associates
• Xavier Ros, Member of the Board of Management, Executive Vice-President Human Resources at SEAT, S.A.

Moderator: Prof. Dr. Marc Sachon, IESE Business School
18:30 - 19:30Digitalization of Business Models

• Dr. Dirk Schlesinger, CDO, TÜV Süd
• Dr. Martin Enderle, Former CEO, Scout24 Group

Moderator: Prof. Dr. Marc Sachon, IESE Business School
19:30Networking Cocktail

Wednesday, November 16, 2016

DIGITALIZATION
9:00 - 10:00Digitalization of Sales and after Sales

Digitalization of the automotive industry opens the door to newcomers in the sector. What opportunities can Silicon Valley companies identify to generate value for the industry, especially in sales? And how can digital improve the car insurance business?


• Benoît Iweins, Global Account Executive Automotive, Google
• Dr. Andreas Witte, Head of Research and Development, Control€xpert

Moderator: Prof. Dr. Mike Rosenberg, IESE Business School
DIGITAL BUSINESS MODELS. THE NEXT STRATEGY AT BMW GROUP
10:00 - 10:45What observations can one of the leading premium global manufacturers make about digital business models? What opportunities has BMW identified? How does its new Number One NEXT strategy align with these opportunities?

• Dieter May, Senior Vice President Digital Services & Business Models, BMW Group

Moderator: Prof. Dr. Marc Sachon, IESE Business School
10:45 - 11:15Coffee break
CHALLENGES FOR THE SPANISH AUTOMOTIVE SECTOR
11:15 - 12:15What will the keys be for the future of the automotive industry in Spain? What challenges and opportunities will arise? What can be done to continue driving growth and competitiveness?

Automotive Clusters: What makes them successful?

• Vicenç Aguilera, President, CIAC

Moderator: Francisco Roger, Partner, KPMG in Spain
THE FUTURE OF THE AUTOMOTIVE INDUSTRY IN SPAIN
12:15 - 13:00• Mario Armero, Executive Vicepresident, ANFAC
• Miguel López-Quesada, Vicepresident, SERNAUTO

Moderator: Francisco Roger, Partner, KPMG in Spain
CLOSING SESSION
13:00 - 13:15• Prof. Dr. Marc Sachon, Chairman IESE AUTO, IESE Business School
• Prof. Dr. Pedro Nueno, Founding Chairman IESE AUTO, IESE Business School
• Joan Llorens, Founding Chairman IESE AUTO and Member of Advisory Board, STA
• Francisco Roger, Partner, Country Coordinator Automotive Industry, KPMG in Spain
13:15Closing cocktail

Contact 

IESE Industry Meetings
Lourdes Bosch

Date and Venue

November 15-16, 2016

IESE Barcelona
North Campus
C/ Arnús i Garí, 3-7
08034 Barcelona
Spain

How to Get to IESE Barcelona

Language

The conference languages are English and Spanish. Simultaneous translation will be provided into both languages.