28th Automotive Industry Meeting

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Program

November 6, 2013

8:00 Welcome and registration 
8:30OPENING SESSION, IESE AUTO 2013
• Felip Puig, Minister of Enterprise and Employment, Generalitat de Catalunya
• Prof. Marc Sachon, Chairman, Automotive Industry Meeting, IESE Business School
• Joan Llorens, Founding Chairman, Automotive Industry Meeting
• Francisco Roger, Partner, Country Coordinator Automotive Industry, KPMG Spain and Coorganizer
9:15THE SPANISH ECONOMY: A NEW STAGE
The status of the global, European and Spanish economies.

• Prof. Antonio Argandoña, IESE Business School
9:45Coffee Break
10:15AUTOMOTIVE MANUFACTURERS IN SPAIN (I)
The work done by the industry in Spain in recent years has attracted investment. Our industry is competitive and of high quality. What areas are key to ensure this progress continues?

• Antonio Cobo, General Manager, General Motors Spain
• José Manuel Machado, Chairman and CEO, Ford Spain
Moderator: Francisco Roger, Partner, Country Coordinator Automotive Industry, KPMG Spain
11:15THE FUTURE OF THE AUTOMOTIVE INDUSTRY
• Carl-Peter Forster, Board Member Volvo Cars, Geely and IMI Plc
Moderator: Prof. Marc Sachon, IESE Business School
11:45Coffee Break
12:15MOBILITY AND CONNECTIVITY IN THE 21st CENTURY
"Automobility" is the essence of the automotive industry. The growth of this industry has brought new initiatives. Today cars are the only place without Internet coverage. In-car connectivity represents opportunities for new business models. What are the key factors?

• Dr. Dirk Schlesinger, Global Lead Manufacturing Industries, Cisco Internet Business Solutions Group
• Christian Steiner, Head of Corporate Mobility Services, BMW Group 
Moderator: Prof. Marc Sachon, IESE Business School
13:15SERVICES: A KEY LINK IN THE VALUE CHAIN
Suppliers and manufacturers work very closely in the automotive industry. Logistics is a key factor for ensuring competitiveness, while clusters are designed to provide an environment that favors fruitful, competitive relationships. What else needs to be done in this area?

• Vicenç Aguilera, President, Automotive Industry Cluster of Catalonia
• Ricardo Molina, General Manager, Acciona Service
Moderator: Prof. Pedro Nueno, IESE Business School
14:15Lunch
15:45RESULTS OF THE 2013 IESE AUTO SURVEY
Analysis of the 2013 IESE AUTO survey with a focus on public aid to the industry, cars and the environment, and mobility.

• Prof. Marc Sachon, IESE Business School
16:15WHAT WILL THE SUPPLIER OF THE FUTURE LOOK LIKE?
Suppliers, through innovation, flexibility, adaptability and the services they provide, play a key role in the automotive industry. What else can they do for the industry and in which direction do they want to evolve?

• Francisco José Riberas, Chairman and CEO, Gestamp
Moderator: Prof. Marc Sachon, IESE Business School
17:00 Coffee Break 
17:30AUTO 2020: MORE OF THE SAME
Will there be deep changes in the industry?

• Prof. Pedro Nueno, IESE Business School
18:00 ENTREPRENEURSHIP IN THE AUTOMOTIVE BUSINESS 
 How entrepreneuship can help rescue a European jewel. 

• Freeman H. Shen, Board Member and Group Vice President, Geely Holding Group
Moderator: Prof. Pedro Nueno, IESE Business School
18:45 CONCLUSIONS AND CLOSING SESSION (FIRST DAY) 
 • Prof. Marc Sachon, Chairman, Automotive Industry Meeting, IESE Business School
• Prof. Pedro Nueno, Founding Chairman, Automotive Industry Meeting, IESE Business School
• Francisco Roger, Partner, Country Coordinator Automotive Industry, KPMG Spain
19:15 NETWORKING COCKTAIL RECEPTION 

 

 

November 7, 2013

8:30THE PERSPECTIVE OF ANFAC
• Rafael Prieto, President, ANFAC (Spanish Association of Car and Truck Manufacturers) and Executive Vicepresident and CEO of Peugeot for Spain and Portugal 
Moderator: Prof. Marc Sachon, IESE Business School
9:15TRUCK MANUFACTURERS IN SPAIN
A “thermometer” sector of the global economy that actively invests in R&D to generate growth. What is Iveco’s perspective?

• Jaime Revilla, President & CEO, Iveco Spain
Moderator: Prof. Pedro Nueno, IESE Business School
9:45AUTOMOTIVE MANUFACTURERS IN SPAIN (II)
In the second part of this session, we will continue analyzing this topic.

• Frank Torres, Vicepresident Nissan Industrial Spanish Operations, Nissan Spain 
Moderator: Francisco Roger, Partner, Country Coordinator Automotive Industry, KPMG Spain
10:15Coffee Break
10:45STRATEGY AND SUSTAINABILITY IN THE AUTOMOTIVE INDUSTRY
The history of the automotive industry’s relationship with the environment and different approaches being pursued by leading OEMs.

• Prof. Mike Rosenberg, IESE Business School
11:15SALES AND POST-SALE BUSINESS
Although the post-sale period is key for vehicle manufacturers and dealerships, in this area of business, official post-sale services are competing with prestigious initiatives that have been known to provide superior service and greater competitiveness in a variety of areas.

• Roman Havlasek, Head of Skoda service, genuine parts and accessories, Skoda
• Jaume Roura, President, Faconauto
Moderator: Prof. Marc Sachon, IESE Business School
12:15Coffee Break
12:45THE PERSPECTIVE OF THE DIRECCIÓN GENERAL DE TRÁFICO (DIRECTORATE GENERAL OF TRAFFIC)
Initiatives in the governance of mobility that impact the industry.

• María Seguí, Director General for Traffic, Ministry of Interior, Spain 
Moderator: Prof. Marc Sachon, IESE Business School
13:15THE AUTOMOTIVE INDUSTRY IN CHINA: PRESENT AND FUTURE
The automotive industry moves quickly in markets such as China. Volumes are greater compared to Western markets but different needs emerge in terms of quality and service.

• Andrew Thomson, Partner Head of Automotive for China and Asia Pacific, KPMG
Moderator: Prof. Pedro Nueno, IESE Business School
13:45IESE AUTO 2013 CLOSING SESSION
• Prof. Marc Sachon, Chairman Automotive Industry Meeting, IESE Business School
• Prof. Pedro Nueno, Founding Chairman, Automotive Industry Meeting, IESE Business School
• Joan Llorens, Founding Chairman, Automotive Industry Meeting
• Francisco Roger, Partner, Country Coordinator Automotive Industry, KPMG Spain and Coorganizer

Contact 

IESE Industry Meetings
Lourdes Bosch

Date and Venue

November 6-7, 2013

IESE Barcelona

How to Get to IESE Barcelona