1st IESE-IPADE Food & Beverage Industry Meeting
Program
Thursday, February 5, 2015
| 09:00 - 09:30 | Welcome and Registration |
|---|---|
| INTRODUCTION AND INDUSTRY PROSPECTS | |
| 09:30 - 09:50 | Welcome and Introduction to the Industry Meeting |
| • Prof. Rafael Gómez Nava, Dean, IPADE
• Prof. Jaume Llopis, IESE Business School • Prof. Eugenio Gómez Alatorre, IPADE • Flor Argumedo Moreno, President, GS1 México | |
| 09:50 - 10:20 | Macroeconomic Context |
| • Prof. Roberto Manríquez Delgado, Academic Director, IPADE | |
| 10:20 - 11:30 | Current Situation and Industry Prospects |
| • Jaime Zabludovsky Kuper, Executive President, ConMéxico
• Vicente Yáñez Solloa, Executive President, ANTAD 11:10 Panel Discussion Moderator: Prof. Jaume Llopis, IESE Business School | |
| 11:30 - 12:15 | Break |
| INTERNATIONALIZATION | |
| 12:15 - 13:45 | Exports or Internationalization: Presentation of the Export Handbook: “Vademecum on Food and Beverage Markets” |
| • Prof. Jaume Llopis, IESE Business School | |
| Different Internationalization Models of Food and Beverage Companies • Javier González Franco, Assistant Managing Director, Bimbo Group • Héctor Hernández-Pons Torres, Managing Director, Herdez Group 13:20 Panel Discussion Moderator: Prof. Eugenio Gómez Alatorre, IPADE | |
| 13:45 - 15:30 | Appetizers and Lunch |
| COLLABORATION | |
| 15:30 - 16:45 | Collaboration Between the Industry and Society for Healthy Eating |
| • Andrew Briscoe, President and CEO, The Sugar Association
• Lisa Gable, President, Healthy Weight Commitment Foundation 16:15 Panel Discussion Moderator: Mario de Agüero Servín, Managing Director, GS1 México | |
| 16:45 - 17:00 | Break |
| 17:00 - 18:30 | Collaboration Between the Industry and Distribution Channels |
| Mercadona-Siro Group Case •Luis Ángel López Martín, Managing Director, Siro Group Speaker-Moderator: Prof. Antonio García de Castro, General Manager, Instituto Internacional San Telmo Caso Walmart-García Carrión Case • Luciano García-Carrión Corujo, Managing Director, J. García-Carrión Speaker-Moderator: Prof. Miguel Ángel Llano Irusta, Professor of Operations, Instituto Internacional San Telmo 18:15 Panel Discussion | |
| 18:30 - 19:00 | Closing Lecture |
| • Francisco Crespo Benítez, President, Coca-Cola México | |
| 19:00 - 19:15 | Conclusions and Closing |
| • Prof. Eugenio Gómez Alatorre, IPADE
• Prof. Jaume Llopis, IESE Business School • Prof. Rafael Gómez Nava, Dean, IPADE | |
| 19:15 - 19:30 | Closing Cocktail Reception |