1st Sports Management Summit

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Program

Thursday, April 24, 2014

08:30 - 09:00Security pass and Summit's Registration
09:00 - 09:15OPENING
• Luis Antonio Paulino, Chief Advisor, Ministry of Sports, Brazil
• Jesús Zabalza, President, Banco Santander, Brazil
• Prof. Santiago Álvarez de Mon, Academic Director, IESE Business School
09:15 - 09:30SPORTS EVENTS AND COUNTRY BRAND
• Luis Antonio Paulino, Chief Advisor, Ministry of Sports, Brazil
09:30 - 10:45NEW GENERATION ARENAS: FROM DESIGN TO MANAGEMENT
• Ralf Amann, Director Brazil, gmp Architects von Gerkan, Marg and Partners
• Denio Cidreira, Director of Entertainment Properties, Odebrecht
• Tristán López-Chicheri, Vicepresident, L35 Architects 

Moderator: Raúl Respaldiza, CEO, Zertior
10:45 - 11:15 Coffee Break 
11:15 - 12:30SPORTS FINANCING: NEW TRENDS AND PLAYERS
• Nelio Lucas, CEO, Doyen Group 

Speaker and moderator: Alfredo Garzón, Partner, Senn Ferrero Asociados
12:30 - 13:00GLOBALIZING SPORTS: THE CASE OF MOTO GP
• Paul Serracanta, Managing Director, Dorna Sports

Moderator: Prof. Antonio Dávila, Academic Director, IESE Business School
13:00 - 14:30 Lunch 
14:30 - 15:45 SOCIETY, MEDIA AND RIGHTS MANAGEMENT 
 • Jorge Claro, Founding Partner, Claro & Asociados
• Mauro Beting, Fox Brazil

Moderator: Prof. Antonio Dávila, Academic Director, IESE Business School 
15:45 - 17:00MANAGING HIGH PERFORMANCE ATHLETES
• Fabiano Farah, Manager, High Performance Athletes & Sports Marketing Consultant
• Julio Senn, Partner, Senn Ferrero Asociados 
• Arn Tellem, Vice Chairman & President, Wasserman
• Marcus Vinícius Freire, Executive Director of Sport, Brazilian Olympic Committee

Moderator: Prof. Santiago Álvarez de Mon, Academic Director, IESE Business School
17:00- 17:30Coffee Break
17:30 - 18:00CONVERTING KNOW-HOW INTO VALUE. WANDA PROJECT, THE CHINESE BET
• Fernando Roig, CEO, Villarreal C.F.

Speaker and moderator: Raúl Respaldiza, CEO, Zertior
18:00 - 19:00MANAGING LIFE: THE DAY AFTER
• Edson Arantes Do Nascimento, Pelé 

Moderators: Prof. Santiago Álvarez de Mon, Academic Director, IESE Business School and Marcos Madureira, Executive Vicepresident for Communication, Marketing, I.R. and Sustainability, Banco Santander, Brazil
19:00Networking Cocktail



Friday, April 25, 2014

09:00 - 10:00SPORTS & TECHNOLOGY: A NEW COMMUNITY
• Sanjit Atwal, Co-founder & CEO, Squawka
• Yankui Shi, Associate Director of Sports Department & Manager of World Cup 2014 Project, Tencent

Moderator: Raúl Respaldiza, CEO, Zertior
10:00 - 10:30BRANDING STRATEGY: A SUCCESSFUL STORY
• Paula Nader, Director of Brand and Marketing, Banco Santander, Brazil

Moderator: Prof. Antonio Dávila, IESE Business School
10:30 - 11:00  Coffee Break 
11:00 - 11:30THE VISION OF SPORTS BUSINESS: EUROPE VS. THE AMERICAS
• Prof. Antonio Dávila, Academic Director, IESE Business School
11:30 - 12:15CONQUERING NEW MARKETS: THE WORLD HAS NO LIMITS
Florentino Pérez, Chairman, Real Madrid C.F.

Moderators: Nelio Lucas, CEO, Doyen Group and Julio Senn, Partner, Senn Ferrero Asociados
12:15 - 12:30Break 
12:30 - 13:30A COMPETING MIND: TALENT AND CHARACTER
Toni Nadal, Rafael Nadal's Coach
• Ronaldo Nazario de Lima
• Teresa Perales, Spanish Paralympic swimmer

Moderators: Prof. Santiago Álvarez de Mon, Academic Director, IESE Business School and Julio Senn, Partner, Senn Ferrero Asociados
13:30CLOSING REMARKS
• Ronaldo Nazario de Lima
• Prof. Santiago Álvarez de Mon, Academic Director, IESE Business School
• Prof. Antonio Dávila, Academic Director, IESE Business School
• Raúl Respaldiza, CEO, Zertior
• Julio Senn, Partner, Senn Ferrero Asociados

DATE AND VENUE

April 24-25, 2014

Torre Santander 
Av. Juscelino Kubitschek, 2235 São Paulo
Centro de Convenções - Auditório - 1º mezanino 

How to get to Torre Santander

Contact 

Anna Helena Moreno
ISE

Contact

M.Helena Andreu
IESE Industry Meetings

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