1st Sports Management Summit
Program
Thursday, April 24, 2014
| 08:30 - 09:00 | Security pass and Summit's Registration |
|---|---|
| 09:00 - 09:15 | OPENING |
| • Luis Antonio Paulino, Chief Advisor, Ministry of Sports, Brazil
• Jesús Zabalza, President, Banco Santander, Brazil • Prof. Santiago Álvarez de Mon, Academic Director, IESE Business School | |
| 09:15 - 09:30 | SPORTS EVENTS AND COUNTRY BRAND |
| • Luis Antonio Paulino, Chief Advisor, Ministry of Sports, Brazil | |
| 09:30 - 10:45 | NEW GENERATION ARENAS: FROM DESIGN TO MANAGEMENT |
| • Ralf Amann, Director Brazil, gmp Architects von Gerkan, Marg and Partners
• Denio Cidreira, Director of Entertainment Properties, Odebrecht • Tristán López-Chicheri, Vicepresident, L35 Architects Moderator: Raúl Respaldiza, CEO, Zertior | |
| 10:45 - 11:15 | Coffee Break |
| 11:15 - 12:30 | SPORTS FINANCING: NEW TRENDS AND PLAYERS |
| • Nelio Lucas, CEO, Doyen Group
Speaker and moderator: Alfredo Garzón, Partner, Senn Ferrero Asociados | |
| 12:30 - 13:00 | GLOBALIZING SPORTS: THE CASE OF MOTO GP |
| • Paul Serracanta, Managing Director, Dorna Sports
Moderator: Prof. Antonio Dávila, Academic Director, IESE Business School | |
| 13:00 - 14:30 | Lunch |
| 14:30 - 15:45 | SOCIETY, MEDIA AND RIGHTS MANAGEMENT |
| • Jorge Claro, Founding Partner, Claro & Asociados
• Mauro Beting, Fox Brazil Moderator: Prof. Antonio Dávila, Academic Director, IESE Business School | |
| 15:45 - 17:00 | MANAGING HIGH PERFORMANCE ATHLETES |
| • Fabiano Farah, Manager, High Performance Athletes & Sports Marketing Consultant
• Julio Senn, Partner, Senn Ferrero Asociados • Arn Tellem, Vice Chairman & President, Wasserman • Marcus Vinícius Freire, Executive Director of Sport, Brazilian Olympic Committee Moderator: Prof. Santiago Álvarez de Mon, Academic Director, IESE Business School | |
| 17:00- 17:30 | Coffee Break |
| 17:30 - 18:00 | CONVERTING KNOW-HOW INTO VALUE. WANDA PROJECT, THE CHINESE BET |
| • Fernando Roig, CEO, Villarreal C.F.
Speaker and moderator: Raúl Respaldiza, CEO, Zertior | |
| 18:00 - 19:00 | MANAGING LIFE: THE DAY AFTER |
| • Edson Arantes Do Nascimento, Pelé
Moderators: Prof. Santiago Álvarez de Mon, Academic Director, IESE Business School and Marcos Madureira, Executive Vicepresident for Communication, Marketing, I.R. and Sustainability, Banco Santander, Brazil | |
| 19:00 | Networking Cocktail |
Friday, April 25, 2014
| 09:00 - 10:00 | SPORTS & TECHNOLOGY: A NEW COMMUNITY |
|---|---|
| • Sanjit Atwal, Co-founder & CEO, Squawka
• Yankui Shi, Associate Director of Sports Department & Manager of World Cup 2014 Project, Tencent Moderator: Raúl Respaldiza, CEO, Zertior | |
| 10:00 - 10:30 | BRANDING STRATEGY: A SUCCESSFUL STORY |
| • Paula Nader, Director of Brand and Marketing, Banco Santander, Brazil
Moderator: Prof. Antonio Dávila, IESE Business School | |
| 10:30 - 11:00 | Coffee Break |
| 11:00 - 11:30 | THE VISION OF SPORTS BUSINESS: EUROPE VS. THE AMERICAS |
| • Prof. Antonio Dávila, Academic Director, IESE Business School | |
| 11:30 - 12:15 | CONQUERING NEW MARKETS: THE WORLD HAS NO LIMITS |
| • Florentino Pérez, Chairman, Real Madrid C.F. Moderators: Nelio Lucas, CEO, Doyen Group and Julio Senn, Partner, Senn Ferrero Asociados | |
| 12:15 - 12:30 | Break |
| 12:30 - 13:30 | A COMPETING MIND: TALENT AND CHARACTER |
| • Toni Nadal, Rafael Nadal's Coach • Ronaldo Nazario de Lima • Teresa Perales, Spanish Paralympic swimmer Moderators: Prof. Santiago Álvarez de Mon, Academic Director, IESE Business School and Julio Senn, Partner, Senn Ferrero Asociados | |
| 13:30 | CLOSING REMARKS |
| • Ronaldo Nazario de Lima
• Prof. Santiago Álvarez de Mon, Academic Director, IESE Business School • Prof. Antonio Dávila, Academic Director, IESE Business School • Raúl Respaldiza, CEO, Zertior • Julio Senn, Partner, Senn Ferrero Asociados |