4th Tourism Summit

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Program

Thursday, December 3, 2015

8:30 – 9:00Welcome and Registration
9:00 – 9:20Introduction

• Prof. Jordi Canals, Dean, IESE Business School
• Prof. Juan Roure, Academic Director of the Meeting, IESE Business School
• Prof. Rohit Verma, Executive Director Cornell Institute for Healthy Futures, Cornell University
• Raúl González, CEO EMEA, Barceló Group

9:20– 10:00The Tourism Industry: A Macro Perspective
A quick outlook at the key figures of the Tourism Industry in the world is enough to become aware of its impact, relevance and development. This panel will seek to dig deeper into these figures, where they come from and where the Industry is heading towards in the next years, taking into consideration economic indicators and drivers of growth and change such as technology, globalization and new demographics.

• Amancio López, Chairman, Hotusa Group and Chairman, Exceltur
• Ira Panova, Senior Associate, J.P. Morgan

Moderator: Sergio Arzeni, Vice President, Friends of Europe, Bruxelles and Former Director for Entrepreneurship, SME, Local Development and Tourism, OECD
10:00 - 10:30Coffee Break
10:30 – 11:30China
An insight into the role and increasing importance of China in the Tourism Industry, both as an exporter of tourists and as an Investor in the Sector.

• Jordi Martí, Co-Founder & Managing Partner, Drac Capital
• Steve Qi, Managing Partner, Eatonbridge Capital
• Eric Wu, CFO & Board Director, Plateno Group

Moderator: Raúl González, President, Barceló Group
11:45 – 13:00Corporate Venturing
The Macro data on the Tourism Industry draws a bright future full of opportunities. This panel will lead a conversation about these opportunities with a focus on how established firms can capitalize on their existing position.

• José Julio Artiles, CEO, Grupo Satocan
• Ángel García, Founding Partner, Lanta Digital Ventures
• Marina López, Director of Marketing Online, Hotusa Group
• Joan Vilà, MD, Hotelbeds Group

Moderator: Prof. Juan Roure, Academic Director of the Meeting, IESE Business School
13:00 – 14:15Lunch
14:15 – 15:45Digital
With ever-increasing Internet and mobile access worldwide, digitalization will keep disrupting existing models. This panel will look into how technology is affecting the status quo.

• Paul Anthony, Managing Director, TAB, Hotelbeds Group
• Miguel Henales, Digital Business Director, Iberia
• Miquel Moyà, Industry Director, Travel & Retail, Google
• Arnaldo Muñoz Fuster-Fabra, Managing Director Spain & Portugal, Airbnb
• Toni Raurich, Director Strategic Partnerships EMEA, Booking.com

Moderator: Prof. Rohit Verma, Executive Director Cornell Institute for Healthy Futures, Cornell University
15:45 – 16:15Coffee Break
16:15 – 17:15City Models & Content
 This Panel will explore the healthiest models for cities to generate value from the Tourism Industry, as well as the increasing weight of content offerings as a magnet for visitors.

• Ignasi Delàs, Deputy General Manager, Turisme de Barcelona
• Enrique Lancis, Director of Technology, Segittur 
• Paco Medina, Founder & General Manager, Open Camp
• Marian Muro, Director General for Tourism, Department of Enterprise and Labour, Generalitat de Catalunya

Moderator: Ángel Díaz, President, AdLeisure Services
17:15 – 17:30Closing Remarks
• Prof. Juan Roure, Academic Director of the Meeting, IESE Business School
• Prof. Dr. Rohit Verma, Executive Director Cornell Institute for Healthy Futures, Cornell University
18:00 INVESTMENT FORUM ON TOURISM AND TECHNOLOGY 

Contact 

M.Helena Andreu
IESE Industry Meetings

Date and Venue

December 3, 2015

IESE Barcelona

How to Get to IESE Barcelona

Language

The conference languages are English and Spanish. Simultaneous translation will be provided into both languages.