General Management

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Case Method

The Complete Learning Experience

Content and Methodology

The PADE offers participants a comprehensive and all-inclusive approach to the company from the viewpoint of senior management. The content is structured in modules and focuses on helping participants develop a greater capacity for reasoning and evaluating new market conditions to be able to meet new business challenges.


  • Origins, Control and Optimization of Economic Resources
  • Markets and Business Opportunities
  • Manufacturing and the Value Chain
  • The People and Responsibilities of the Organization
  • The Global Economy
  • Competitive Strategy and General Management
  • Entrepreneurship and Negotiation

Case Method

At IESE Business School, we believe that developing management skills and examining attitudes and values should be done through personal discovery. The case method is ideal for achieving this. The cases describe real business situations and provide detailed, relevant information for analysis and decision making.

Case Method
Individual AnalysisTeamworkGeneral Sessions
Participants are faced with a real business situation with information tailored to this objective. They must undertake a thorough study of the situation and define the problems and opportunities they see in it.Participants are divided into heterogeneous groups to discuss cases on a weekly basis. This allows them to contrast different opinions and views on the problems and ways to solve them.After personal study and teamwork, general sessions are led by IESE Business School professors, who methodologically moderate rigorous discussions of the issues raised in the case, possible solutions and their consequences.


IESE Barcelona
Executive Education

IESE Madrid
Executive Education

(Madrid – Bilbao)