General Management

< Back

Case Method

The Complete Learning Experience

Content and Methodology

General Management Programs consist of a series of modules to equip participants with the tools needed for decision-making from a global viewpoint of the general management and within the business environment.


  •  Origin, control and optimization of financial resources
  •  Markets and business opportunities
  •  Transformation and the value chain
  •  People and responsibilities of the organization
  •  Analysis of business situations
  •  Global economy
  •  Ethics and company management
  •  Competitive strategy and general management
  • Entrepreneurship and negotiation

Case method

At IESE Business School we believe that the development of leadership skills and the review of outlooks and values should be done through self-discovery. The case method is ideal to achieve this. Cases describe real business situations that put forward relevant, detailed information for analysis and decision-making.

Case method
Individual analysisTeamworkGeneral sessions
The participant faces the analysis of a real business situation with biased information for this purpose. The executive will carry out an in-depth study of the situation and define the problems and opportunities detected.Participants are divided into various groups which each week discuss the cases. This enables different opinions, views of the problem and ways of solving them, to be contrasted.After individual study and teamwork, the general sessions are held directed by professors of IESE Business School, who following strict methodology, lead the discussion on the problems put forward from the case and guide them to possible solutions and their consequences.


IESE Barcelona
Executive Education

IESE Madrid
Executive Education