AMP in Media and Entertainment

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Structure & Calendar

Module 2. Achieving Competitive Advantage in a Digital Age

New York City 
March 11-16, 2013

The second module provides participants with an in-depth view of technology and the current media environment. IT systems and strategy, marketing strategy and management control are among the key areas. More industry luminaries share their professional experiences during this module.


  • Marketing Strategy and Trends
  • IT Systems and Strategy
  • Management Control
  • Decision Analysis
  • Digital Value Chain

Contact Media AMP 

Stuart Lipper 
Program Director