AMP in Media and Entertainment

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Structure & Calendar

Module 4*. Preparing for What Lies Ahead

New York City 
June 10-15, 2013

The program's final module helps participants craft new strategies for the future, while taking into account the latest developments in consumer behavior and changes in the global economy. Sessions examine topics such as scenario planning, global marketing, negotiation and cross-cultural management. Industry insiders also link personal and company challenges to the content of the module.


  • The Future World Economy
  • Scenario Planning
  • Global Strategy
  • Global Marketing
  • Cross-Cultural Management
  • High-Level Negotiations
 *Presented in cooperation and with the support of the UCLA Anderson School of Management.

Contact Media AMP 

Stuart Lipper 
Program Director