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The Senior Executive Program for the Travel and Tourism Industry is a collaboration between IESE Business School and JSF Travel & Tourism School. The program equips you with the insight, mindset and leadership capabilities to set your company’s strategic direction and drive competitive advantage in a global economy facing geopolitical uncertainty, digitalization and evolving customer behavior.
You will examine the global trends shaping your industry. And you will be challenged to adopt new approaches, reassess your leadership, explore new concepts and broaden your perspective. The result is a strengthened capacity to drive performance, deliver excellence in strategy and execution, and build alignment and a shared commitment to sustain competitive advantage today and tomorrow.