Senior Executive Program for the Travel and Tourism Industry

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Structure & Calendar

The SEP for the Travel and Tourism Industry is structured around three modules in strategic global hubs: Hong Kong, New York and Mallorca.

The modular format means you can invest in your leadership without compromising professional responsibilities. And between modules you have a chance to implement new ideas and concepts. The impact is immediate, as well as enduring.

Module 1

Understanding the Business Landscape

New York City – February 6-10, 2017 

  • Distribution and Customer Strategies 

  • Global Strategy 

  • Management Control and Business Problems 

  • Managing High-Performance Teams 

  • The Global Economy: Implications for the Industry

Module 2

Improving Business Performance

Hong Kong – April 3-7, 2017 

  • Corporate Finance

  • Cross-Cultural Management

  • Decision Making in a VUCA World

  • Leading Innovation and Mission-Critical Leadership

  • Operations Excellence and Innovation

Module 3

Shaping the Future

Mallorca – June 5-9, 2017

In the final module, you will cover the following topics in addition to working on your action plan:

  • Advanced Topics in Finance 

  • Digital Marketing

  • Digital Transformation

  • Driving and Managing Change

  • Entrepreneurial Leadership 

  • M&A and Strategic Alliances 

  • Organizational Structures and Strategy Implementation


Rosa Portilla

JSF Travel & Tourism School