Prof. Yih-Teen Lee | IESE Business School

SEP for the Travel and Tourism Industry is delivered across a modular format. This means that you can pursue your professional development with minimal disruption to your responsibilities. It also means you implement new concepts between modules, with immediate impact on your business.

You take three modules in key locations. The program kicks off in Hong Kong. Module two is delivered in New York at the IESE campus, and Module three takes place in Mallorca.

MODULE 1 Understanding the Business Landscape
Hong Kong February 5-9, 2018
MODULE 1 • The Global Economy: Implications for the Industry
• Decision Making in a VUCA World
• Cross-Cultural Management
• Leading Innovation and Mission-Critical Leadership
• Operations Excellence and Innovation
MODULE 2 Improving Business Performance
New York City April 9-13, 2018
MODULE 2 • Global Strategy
• Distribution and Customer Strategies
• Corporate Finance
• Management Control and Business Problems
• Managing High-Performance Teams
MODULE 3 Shaping the Future
Mallorca June 4-8, 2018
MODULE 3 • Digital Marketing
• Digital Transformation
• Driving and Managing Change
• Entrepreneurial Leadership
• M&A and Strategic Alliances
• Organizational Structures and Strategy Implementations


IESE Business School New York campus, U.S.

For more than 50 years, IESE, the graduate business school of the University of Navarra, has been working at the cutting edge of management education, inspiring and educating global business leaders who strive to make a positive and lasting impact on the people, companies and society they serve.

Palma de Mallorca, Spain

JSF Travel and Tourism School’s mission is to attract and nurture talent for the industry. This statement is developed within a framework of social responsibility, ethical motivation, cooperation and commitment while making a positive impact on people, companies society.

JSF Travel and Tourism School is promoted by a select group of leading companies in the travel and tourism industry with connections in different sectors and geographic areas.


For more information

Get in touch with us today and share your questions.

Senior Executive Program for Travel and Tourism Industry

  • Rosa Portilla

  • Business Development

  • +34 91 211 30 78