Prof. Yih-Teen Lee | IESE Business School

SEP for the Travel and Tourism Industry is delivered across a modular format. This means that you can pursue your professional development with minimal disruption to your responsibilities. It also means you implement new concepts between modules, with immediate impact on your business.

You take three modules in key locations. The program kicks off at the IESE campus in New York. Module two is delivered in Hong Kong and module three takes place in Mallorca.

MODULE 1 Understanding the Business Landscape
New York City February 6-10, 2017
MODULE 1 • Distribution and Customer Strategies
• Global Strategy
• Management Control and Business Problems
• Managing High-Performance Teams
• The Global Economy: Implications for the Industry
MODULE 2 Improving Business Performance
Hong Kong April 3-7, 2017
MODULE 2 • Corporate Finance
• Cross-Cultural Management
• Decision Making in a VUCA World
• Leading Innovation and Mission-Critical Leadership
• Operations Excellence and Innovation
MODULE 3 Shaping the Future
Mallorca June 5-9, 2017
• Digital Marketing
• Digital Transformation
• Driving and Managing Change
• Entrepreneurial Leadership
• M&A and Strategic Alliances
• Organizational Structures and Strategy Implementations


IESE Business School New York campus, U.S.

For more than 50 years, IESE, the graduate business school of the University of Navarra, has been working at the cutting edge of management education, inspiring and educating global business leaders who strive to make a positive and lasting impact on the people, companies and society they serve.

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Palma de Mallorca, Spain

JSF Travel and Tourism School’s mission is to attract and nurture talent for the industry. This statement is developed within a framework of social responsibility, ethical motivation, cooperation and commitment while making a positive impact on people, companies society.

JSF Travel and Tourism School is promoted by a select group of leading companies in the travel and tourism industry with connections in different sectors and geographic areas.


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Get in touch with us today and share your questions.

Senior Executive Program for Travel and Tourism Industry

  • Rosa Portilla

  • Business Development

  • +34 91 211 30 78