Digital Mindset: How to Lead and Manage in an Ever-Changing Environment

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Digital Mindset:
How to Innovate and Lead Your Business for the Future

New York, November 29-December 1, 2016


Build new business, maximize profit and attract new customers no matter what new disruptive technologies come along.


  • Harness the power of social media and new digital technologies to embrace disruption, to build your business and defend against competitive threats. 
  • Develop a digital strategy that will help you to identify profitable opportunities in the digital value chain ahead of your competition. 
  • Learn why all companies – media and non-media – need to be publishers, and discover innovative ways to adapt to changing consumer habits to maintain control of your brand.

Why IESE Recommends This Program

Digital Mindset: How to Lead and Manage in an Ever-Changing Environment will help you understand the digital media landscape and show you how to find the right opportunities to build profitable media products, services and businesses.

This course focuses on the "digital value chain." It will teach you where you and your business can extract the maximum value from a media product or service, from conception and design to production and rollout. This strategy process works for both new and legacy digital products and services by giving you the analytic tools and frameworks to develop winning digital strategies no matter what new or disruptive technology may come along. This is a crucial program for anyone interested in attracting more digital customers and building audiences for media and non-media brands.

You will learn how to identify new media opportunities and how to take advantage of them, through irrefutable business development practices for media.

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Kimberly Maybar
Program Director