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THE FASHION AND LUXURY GOODS INDUSTRY:
GAINING A COMPETITIVE EDGE
The fashion and luxury goods industry has changed dramatically over the last decade, achieving unprecedented levels of sophistication and complexity. Globalization, ever-evolving consumer tastes and technological disruption have created unique challenges for industry leaders, under pressure to drive sustainable value creation.
In light of this increasingly complex landscape, this course will take a general management perspective that outlines how industry leaders can gain a competitive edge and successfully shape the future of their companies.
Acquire a clear understanding of major industry shifts from the vantage point of general managers, CEOs, shareholders and industry analysts.
Discover how to effectively manage the trade-offs inherent in international expansion, product development, operations, distribution and technology.
Strengthen your professional network by learning alongside other top-tier industry professionals.
The fashion and luxury goods industry has weathered the financial crisis as a result of its continuous innovation in marketing and sales and ability to adapt to new customers, media and distribution channels. Nonetheless, building a sustainable competitive advantage remains a challenge given the volatile nature of consumer trends and fashion cycles.
This course is aimed at top-level managers and senior executives transitioning to general management positions. Over three intense days, IESE faculty and prominent industry experts will foster an invigorating forum for discussion and debate, as well as provide strategic frameworks to enable participants to ensure their organization’s long-term sustainability.
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