Cookies on the IESE Website
THE FASHION AND LUXURY GOODS INDUSTRY:
GAINING A COMPETITIVE EDGE
The course covers content at different levels:
A General Management Approach to Luxury Goods
In the whole course we will look at the luxury goods industry from a strategic point of view, from the perspective of shareholders, industry analysts, CEOs and general managers – that is NOT from a purely functional point of view (Marketing, Sales, Operations, Finance). We will build on the basics tools of strategic analysis to understand how the industry has changed, where it is likely to go and how firms compete in it. We will cover both corporate and business unit strategy.
Creating and Capturing Value in the FLG Firm
We will also take a deeper dive in the general management of these firms, understanding the trade-offs general managers face. We will look at specific problems such as international growth, product development, distribution channel expansion, new market entry strategies, and talent decisions.
Finally, we will focus on specific trends that are heavily affecting competition in the industry. We will talk about opportunities and challenges in China, but also how technology is reshaping both communication and distribution in the industry.
Day 1 - Deep Dive in the Fashion and Luxury Goods Industry
What is the relationship across categories?
Day 2 - General Management Challenges
Day 3 - General Management Challenges