Cookies on the IESE Website
THE FASHION AND LUXURY GOODS INDUSTRY:
GAINING A COMPETITIVE EDGE
The course covers content at different levels:
A General Management Approach to Luxury Goods
In the whole course we will look at the luxury goods industry from a strategic point of view, from the perspective of shareholders, CEOs and general managers – that is NOT from a purely functional point of view (marketing, sales, operations, finance).
Creating and Capturing Value in Fashion and Luxury Goods Firms
How do firms create and capture value in fashion and luxury goods? We will explore different models of value creation in the industry and the trade-offs general managers face when choosing them. We will look at specific problems such as international growth, product development, the expansion of distribution channels, strategies for entering new markets, and how to handle firms at various stages of growth (start-up, growth phase, turnaround).
Finally, we will focus on the specific trends that are heavily affecting competition in the industry. We will talk about opportunities and challenges brought about by globalization, but also how technology is reshaping both communication and distribution in the industry.