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THE FASHION AND LUXURY GOODS INDUSTRY:
GAINING A COMPETITIVE EDGE
Professor of Strategic Management
PhD in Management Science, Stanford University
M.Sc. in Sociology, Stanford University
Industry Expert, Chief Executive Officer at Coccinelle Spa
The General Manager Program, Harvard Business School
Andrea Baldo is Chief Executive Officer at Coccinelle Spa, a leading Italian Leather Goods company. Before that he was General Manager at Marni, an iconic Italian fashion brand and at Diesel Black Gold, the luxury contemporary line of Diesel. A long-standing member of Diesel’s Senior Executive Team and a former Bain & Company consultant, Mr. Baldo had different roles within the Diesel group: as General Manager, he launched and managed the successful intimate division of Diesel and previously he was Director of Strategic Planning and General Manager of Maison Martin Margiela.
Mr. Baldo received his degree in Economics with Honours from the University of Verona, and he is a graduate of Harvard Business School (The General Manager Program).
Board Member, Dolce & Gabbana
Former CEO, Gucci
Currently member of the board at Dolce & Gabbana, Patrizio di Marco previously held the joint roles of President, Chairman and Chief Executive at Gucci from 2009 until 2014. Di Marco, the Italian-born son of a policeman, believes his whole career has been based on either “starting something from scratch, or fixing things." An impressive statement when past employers include Prada, Céline, Louis Vuitton and Bottega Veneta.
Prior to his appointment at Gucci, di Marco was Chief Executive of Bottega Veneta. Di Marco’s approach to the fashion house, which was beset with brand identity and financial problems, was to run it as a start-up. “I drew from my experiences — the innovation and passion that made Prada what it is today and the structure and financial discipline I learned at Louis Vuitton.” Di Marco’s stewardship of Bottega Venta saw profit increase ten-fold.
Di Marco began his career at textile company GFT in Japan, before serving in a variety of senior roles at Prada Japan, Ltd. He was appointed Chairman and Chief Executive of Prada America, Corp. in 1994. From 1999, di Marco served as the Chairman and Chief Executive of Céline, a role he held until he became Senior Vice President of Marketing and Communications at Louis Vuitton Americas.