The Fashion and Luxury Goods Industry: Gaining a Competitive Edge

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The Fashion and Luxury Goods Industry: Gaining a Competitive Edge


BARCELONA, 10-12 May, 2017


The faculty of The Fashion and Luxury Goods Industry program is made up of professionals who are involved not only in teaching but in research and the business world. This program’s team comprises:
    Fabrizio Ferraro

    Professor of Strategic Management
    PhD in Management Science, Stanford University
    M.Sc. in Sociology, Stanford University

    Fabrizio Ferraro teaches the Fashion and Luxury Goods MBA course at IESE Business School and is the Academic Director of the IESE Luxury Goods Industry Meeting. Most of his teaching and consulting activity focuses on working with top managers in the implementation of large-scale strategic change. He is also a prolific researcher working on the relationship between corporations and society, and has published in the Academy of Management Journal, Academy of Management Review and Organization Science, among others.
    Andrea Baldo

    Chief Executive Officer at Coccinelle Spa
    The General Manager Program, Harvard Business School

    Andrea Baldo is Chief Executive Officer at Coccinelle Spa, a leading Italian Leather Goods company. Before that he was General Manager at Marni, an iconic Italian fashion brand and at Diesel Black Gold, the luxury contemporary line of Diesel. A long-standing member of Diesel’s Senior Executive Team and a former Bain & Company consultant, Mr. Baldo had different roles within the Diesel group: as General Manager, he launched and managed the successful intimate division of Diesel and previously he was Director of Strategic Planning and General Manager of Maison Martin Margiela.

    Mr. Baldo received his degree in Economics with Honours from the University of Verona, and he is a graduate of Harvard Business School (The General Manager Program).

    Patrizio Di Marco

    Board Member, Dolce & Gabbana

    Currently member of the board at Dolce & Gabbana, Patrizio di Marco previously held the joint roles of President, Chairman and Chief Executive at Gucci from 2009 until 2014. Di Marco, the Italian-born son of a policeman, believes his whole career has been based on either “starting something from scratch, or fixing things". An impressive statement when past employers include Prada, Céline, Louis Vuitton and Bottega Veneta.

    Prior to his appointment at Gucci, di Marco was Chief Executive of Bottega Veneta. Di Marco’s approach to the fashion house, which was beset with brand identity and financial problems, was to run it as a start-up. “I drew from my experiences — the innovation and passion that made Prada what it is today and the structure and financial discipline I learned at Louis Vuitton”. Di Marco’s stewardship of Bottega Veneta saw profit increase ten-fold.

    Di Marco began his career at textile company GFT in Japan, before serving in a variety of senior roles at Prada Japan, Ltd.  He was appointed Chairman and Chief Executive of Prada America, Corp. in 1994. Then he was Senior Vice President of Marketing and Communications at Louis Vuitton Americas.


IESE Business School
Executive Education