The Fashion and Luxury Goods Industry: Gaining a Competitive Edge

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The Fashion and Luxury Goods Industry: Gaining a Competitive Edge


BARCELONA, 10-12 May, 2017


The fashion and luxury goods industry has changed dramatically over the last decade, achieving unprecedented levels of sophistication and complexity. Globalization, ever-evolving consumer tastes and technological disruption have created unique challenges for industry leaders, under pressure to drive sustainable value creation.

In light of this increasingly complex landscape, this program takes a general management perspective that outlines how industry leaders can gain a competitive edge and successfully shape the future of their companies.

Led by Prof. Fabrizio Ferraro and with the participation of former Gucci CEO, Patrizio di Marco, and Andrea Baldo, CEO Coccinelle Spa, the course will capitalize on their wealth of experience leading global companies in the industry.

The program offers a combination of academic and in-depth learning sessions alongside a select group of participants, together with the broader panel discussions and networking opportunities of IESE’s Fashion & Luxury Goods Industry Meeting, which takes place on May 11, 2017.


  • See the major industry shifts from the vantage points of CEOs, general managers and entrepreneurs.

  • Discover how to manage the key challenges in product development, brand and category positioning, international expansion, distribution and digitalization.

  • Learn how to leverage digitalization to help your brands go global.

  • Participate as a special guest in IESE’s Fashion and Luxury Goods Industry Meeting, and join an exclusive dinner on May 10.

  • Strengthen your professional network by learning alongside other top-tier industry professionals.

Why IESE Recommends This Program

The fashion and luxury goods industry has weathered the financial crisis as a result of its continuous innovation in marketing and ability to adapt to new customers, media and distribution channels. Nonetheless, building a sustainable competitive advantage remains a challenge given the volatile nature of consumer trends and fashion cycles.

This course is aimed at top-level managers and senior executives transitioning to general management positions. Over three intense days, IESE faculty and prominent industry experts will foster an invigorating forum for discussion and debate, as well as provide strategic frameworks to enable participants to ensure their organization’s long-term sustainability.

One unique feature of this program is its integration with the IESE Fashion and Luxury Goods Industry Meeting, which will provide an opportunity for participants to enrich their experience.


IESE Business School
Executive Education