(2ª parte) Comunicar con eficacia y persuasión: El discurso visionario

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Admission Process

The program has a four-step admission process:

  1. Participants must complete and submit the online application before the application deadline.
  2. The Executive Education department will contact the participant by email to acknowledge receipt of the application. It will also provide information about the program dates, sending of prior study materials and the bank details needed to pay tuition. 
  3. The participant pays tuition (payment must be made 10 to 15 days before the start of the course, before prior study materials are sent). This is an essential prerequisite for participating in the program, except in isolated cases. 
  4. Once payment is confirmed by the set dates, another email will be sent confirming the participant's place in the program.


Tuition includes course materials and lunches during the program. It must be paid two weeks before attending the program. 

General Fee: €350

IESE Members Fee: €315

Deadline for Registration

Madrid: June 13, 2013
Barcelona: June 27, 2013

Places are limited and will be filled in strict order of registration.


IESE Barcelona
Executive Education