Develop your Communication Skills: It's How You Tell Them!

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Develop your Communication Skills:
it's how you tell them

Madrid, May 29-31, 2018


Personal Assessment
Understand and develop your own communication style to become more effective and inspire those
around you by assessing your own individual needs and objectives.

Content and Speaking Style
Effective speeches take time and forethought. Learn how to open and close speeches successfully, plan
content effectively and enhance your speaking style so that you project authority, energy and audience awareness.

Nonverbal Aspects of Communication
Learn to control emotions such as nervousness and shyness in order to maximize personal self-confidence,
gain credibility with the audience and achieve consistency between the verbal and nonverbal aspects of
your message.

Discover the importance of first impressions and how to create positive connection between speaker and audience. Develop selfawareness and manage your own personal image by understanding gestures, expressions and appearance.

The Power of Storytelling
Understand the power of storytelling, a valuable skill that will help you transmit your vision, project or brand
to any audience. Learn to draw upon your own personal experiences to make a memorable and lasting
impact on others.
The Link Between Communication and Leadership Style
To become an effective leader, you have to become a great communicator. Communication styles are either inclined towards a detailed and argumentative approach or a persuasive and motivational one. Although most managers may find one or the other more natural, good speakers should be able to master both styles. The truth is that everyone should develop the skill of using the other style with some degree of effectiveness.
Four Speech Models
You will analyze four case studies that focus on world leaders with different leadership and communication styles: the inspirer, the negotiator, the persuader and the winner of arguments. Identify the “best practices” of these successful communicators to strengthen your own unique communication style.

Practical Tasks
During the program, you will be filmed making various types of presentations and will receive
valuable feedback from peers and faculty members. The presentation styles include:

  • The rational-based speech, used for interviews, informal meetings and business presentations
  • The special occasion speech, aimed at persuading or inspiring others in times of crisis or
    corporate restructuring
  • The visionary speech, designed to gain credibility and obtain buy-in for your project or idea


The program makes use of a number of highly dynamic and interactive teaching methods, including video recordings, individual feedback sessions, case studies, classroom discussions, lectures and practical exercises. Participants are divided into small groups designed to foster a high level of trust between participants and faculty, thereby creating a powerful and enriching learning environment.


IESE Madrid
Executive Education