Cookies on the IESE Website
Listen to the voice of the market
We will understand the needs of customers and their perception of the service being offered by the company. We will also gain insights by delving into our clients’ behaviours and motivations in order to identify business opportunities.
Based on the analysis of real data, we will identify customer segments based on their activities and behaviours. We will go beyond demographic variables with the aim of offering a solution that best suits your customer’s needs.
Design of Customers Strategies
We will design the appropriate strategy to efficiently acquire new customers whilst still managing growth and retention of existing ones.
Design management systems: financial and non-financial indicators
Creating a customer-focused organisation implies that the frontline employees, those who are interacting directly with clients, have all the relevant information at their fingertips (production planning, profitability, inventory, aftermarket, payments, relevant notes, etc) which is far above what is offered by traditional CRM systems. We will examine how to measure customer profitability both in the short and in the long term.
Operations management and suppliers
We will look at optimizing processes, how can we organise ourselves to offer our customers the best products at the right time whilst providing outstanding service. We will do this by engaging and motivating our employees.