Excel in Leading your Sales Team

< Back

Excel in Leading your sales team

Excel in Leading your Sales Team

Barcelona, May 23-25, 2017

Faculty

The faculty of Excel in Leading your Sales Team program consists of professionals linked not only to teaching and research but also to the real and relevant business world.

    Julián Villanueva
    Professor of Marketing
    Ph.D. in Management (Marketing), University of California, Los Angeles
    Master in Business Administration, IESE, University of Navarra
    Bachelor's degree in Business Administration, Universidad Complutense de Madrid

    His research interests are in the area of customer equity. Specifically, he studies models capable of measuring and managing the discounted sum of cash-flows of a company’s pool of customers. He is also interested in customer relationship management (CRM), brand management and product positioning, price discrimination, customer segmentation and targeting, Internet marketing, and linking marketing spending to long-run performance.
    Francisco Iniesta
    Professor of Marketing
    Doctor of Business Administration, Boston University
    Master in Business Administration, IESE, University of Navarra
    Degree in Law, Universidad de Murcia

Contact

IESE Business School
Executive Education