The Opportunities of Big Data
- Understand how ‘big data’ can help businesses to develop winning digital strategies.
- Discover the potential of aggregated customer data in analyzing market opportunities and measuring business performance.
Strategic Data Driven Marketing
- Learn how to grow your business through leveraging the data generated by your interactions with customers, including data from social media, mobile data, and other digital data.
- Examine how firms and even third-parties can gain insights on customers using the huge amount of data available.
Other program highlights
- Monetizing Big Data: get an overview of the different data products, data assets, and multisided business models
- Get inspired with groundbreaking case studies on the use of data including how airlines make use of Twitter.
- Understand the basics of developing and leading a team of data analysts.
- Discover the wider trends in big data, the ‘internet of things’, automation, and artificial intelligence.
During this two-day program, participants will be exposed to diverse insights on how firms can turn data into profits. Highly dynamic and interactive, the program utilizes a variety of teaching methods including case studies, lectures, and group discussions steered by global experts.