Cookies on the IESE Website
Digital technologies are rapidly transforming our world. Companies that develop strategies to monetize their digital data will gain a clear edge over the competition in the period to come. This requires creating and leveraging new data assets with a focus on growth and innovation. The use of customer data in this strategy has many pitfalls, and creating value streams from customer data requires careful consideration
Learn about the powerful insights your business can get from big data, in order to monetize data assets for growth and innovation.
Understand the methods of managing data, including social-media data and mobile data.
We live in a digital economy, and businesses that are good at leveraging their (customer) data will have great advantages. “From Big Data to Big Profits” provides a strategic view of how to manage the opportunities and challenges on the horizon, to leverage data analytics and to monetize big data for the future benefit of your business.