Creative Problem Solving: Implementing Design Thinking

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Creative Problem Solving:
Implementing Design Thinking

Barcelona, July 3-5, 2018


Uncover the potential of design thinking to solve complex business problems, and apply it across your organization to generate enriched opportunities and implement breakthrough ideas and novel initiatives in today´s turbulent business world.


  • Novel solutions. Explore new approaches to problem solving that can be applied to a wide range of business challenges and contexts.

  • Shared methods. Gain principles, practices and techniques that enhance team performance and managerial competences.

  • Customer centricity. Learn how cross-functional teams can coalesce around customer needs to build a shared understanding around user-centered focus.

  • Better results at lower risk. Create and implement user-centered solutions with business impact, faster and more effectively.

Why IESE Recommends This Program

Traditional approaches to problem solving are failing to deliver. To address today’s complex business challenges, identify and meet deep customer needs and deliver fast solutions, business managers must think creativity and innovate continuously. To do so effectively it is vital to internalize new concepts and approaches. Through repeated practice, design thinking provides the right approach to learn these new competences.


IESE Business School
Executive Education