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Creative Problem Solving is delivered over three days, in five building blocks:
Problem definition. Setting strategic priorities and exploring the problems.
Inspiration. Developing a deep customer understanding, identifying latent needs and problem framing.
Ideation. Idea generation and selection
Concept implementation. Concept development, experimentation and prototyping.
Design thinking process implementation. Design brief and launching the design thinking process.
The program is based on an action-learning methodology with exercises and small projects. It will encourage you to reflect deeply as you explore and apply methods and approaches of creative problem solving and design thinking.
IESE Business School
Av. Pearson, 21