Creative Problem Solving: Implementing Design Thinking

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Creative Problem Solving:
Implementing Design Thinking

Barcelona, July 3-5, 2018


Creative Problem Solving is delivered over three days, in five building blocks.

  • Problem definition. Setting strategic priorities and Implementing them through key problem identification and priorization.

  • Inspiration. Developing a deep customer understanding, identifying latent needs and re-framing the original challenge.

  • Ideation. Idea generation and selection.

  • Concept implementation. Concept development, and learning through experimentation and prototyping.

  • Design thinking implementation. Design brief and preparing teams to launch a new design thinking project.


The program is based on an action-learning methodology with exercises and projects. It will encourage you to reflect deeply as you explore and apply methods and approaches of creative problem solving and design thinking.

  • Exercises and practices at team and individual level.

  • Business simulation (experience innovation and design thinker).

  • Application of a large set of tools and techniques to business problems.

  • Best practices showcase.


IESE Business School
Executive Education