Make Innovation Happen

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Make Innovation Happen

Barcelona, April 8-10, 2014

Content

Day 1  

  • The Roles of the Innovation Architect
  • Theory Update: Crowdsourcing and Open Architecture
  • Developing an Innovation Strategy 
  • Innovation Audit: Mapping the Ecosystem 
  • Insights Workshop: Reframing the Problem 

 
Day 2 

  • Creative Cultures: Building the Innovation Ecosystem 
  • Better Than Buy-in: Creating Deep Ownership in Stakeholders 
  • Beyond Brainstorming: Structuring Sustainable Innovation 
  • The Tools of Innovation: From Insight to Income 
  • Making It Happen: Leading Innovation in Practice 


Day 3 

  • Stealthstorming: Operating under the radar 
  • The Monday Morning Problem 
  • Formulating the Plan of Action 


(Content may vary slightly according to program objectives.)

Approach

 

The program utilizes recent case studies of actual companies that show how to spearhead innovation and build a creative culture. During the process, participants will be challenged to develop innovation strategies and a clear plan of action for their own businesses.

The program first presents a framework for self assessment that includes an innovation audit and an outline of the fundamental concepts for nurturing a creative culture. Through workshops, participants will then apply these concepts to their businesses in order to craft their own innovation strategies.

Contact

IESE Business School
Executive Education