3rd Fashion Operations Conference

1st Fashion Operations Conference

Schedule

Tuesday, February 14, 2017

Welcome
9:00 – 9:15Victor Martínez de Albéniz, IESE Business School
Session I: Customer behavior
9:15 – 9:25Introduction
9:25 – 10:05Santiago Gallino, Tuck School of Business

- Setting Retail Staffing Levels: A Methodology Validated with Implementation

10:05 – 10:45Victor Martínez de Albéniz, IESE Business School

- Using Early Click Information in Online Flash Sales Campaigns
10:45 – 11:30Coffee break
Session II: Management of customer interactions
11:30 – 11:40Introduction
11:40 – 12:20José Guajardo, Berkeley Haas

- Mobile Technology in Retail
12:20 – 13:00Donald Ngwe, Harvard Business School

- Improving Online Retail Margins by Increasing Search Frictions
13:00 – 14:30Lunch
Session III: Assortment and pricing
14:30 – 14:40Introduction
14:40 – 15:20Kris Ferreira, Harvard Business School

- Choosing an Assortment Rotation Strategy to Boost Sales
15:20 – 16:00Georgia Perakis, MIT

- Detecting customer influence for targeted optimized promotions
16:00 – 16:40Gurhan Kok, Koç University

- Attribute-based Price Elasticity and Demand Estimation for Markdown Price Optimization
20:00 – 22:00Dinner


Wednesday, February 15, 2017

Session IV: Digital business models
9:15 – 9:25Introduction
9:25 – 10:05Antonio Moreno-Garcia, Kellogg School of Management

- The Value of Fit Information in Online Retail: Evidence from a Randomized Field Experiment
10:05 – 10:45David Simchi-Levi, MIT

- The New Frontier in Price Optimization
10:45 – 11:30Coffee break
Session V: Supply chain management
11:30 – 11:40Introduction
11:40 – 12:20Felipe Caro, UCLA Anderson

- Coordination of Inventory Distribution and Price Markdowns at Zara
12:20 – 13:00Alexander Hübner, Katholische Universität Eichstätt-Ingolstadt

- Operational challenges and inventory allocation in omni-channel fashion retailing
13:00 – 14:30Lunch
Session VI: Big data and analytics
14:30 – 14:40Introduction
14:40 – 15:20Aydin Alptekinoglu, Smeal College of Business

- The Analytics of Product Return Episodes in Retailing
15:20 – 16:00Saravanan Kesavan, Kenan-Flagler Business School, University

- When does higher in-store traffic hurt store sales?
Concluding remarks
16:00 – 16:15Victor Martínez de Albéniz, IESE Business School

Dates and Location

February 14-15, 2017

IESE Business School 
165 W 57th St
New York City (USA)