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Alejandro Cruz
  • Alejandro Cruz

  • Lecturer of Marketing

  • MSc in Business Management and Administration, Dallas Cox School of Business
    MSc, Ohio State University
    Degree in Industrial Engineering, Central Michigan University
Alex started his professional career with American Airlines in a variety of management roles in Dallas, and afterwards, London.  Later on, he become a partner at Arthur D. Little, run his own aviation consulting company and finally became partner leader of the aviation practice at Accenture.  As a consultant, he led projects with many airlines and airline suppliers around the world. 

In 2006, he started Clickair and grew it to 26 A320s and 58 Europe-wide routes. In 2009, he successfully merged Clickair with Vueling, turning the new Vueling into one of Europe?s most profitable companies, a $2B company transporting 22 million passengers annually on 100 aircraft over more than 400 routes throughout Europe and North Africa. Indeed, Vueling is now the only very low cost carrier with a product similar to legacy airlines, the winning formula driving six years of straight profitability.