- Assistant Professor of Marketing
Ph.D. in Management (Marketing), University of St. Gallen
M.A. in Marketing, Services and Communication Management, University of St. Gallen
B.A. in Business Administration, University of St. Gallen
Areas of Interest
* Consumer Behavior
* Emotion and Motivation
* Self-Other Biases
* Survey Methodology
* Price Psychology
Isabelle researches psychological aspects in consumption, pricing and goal achievement, as well as topics related to debiasing methods in survey research. She uses experimental methods, particularly large-scale field experiments with consumers and marathon runners.
She has led consulting projects in the United States and Europe on behavioral pricing, market positioning and customer satisfaction measurement and has worked in the Swiss watchmaking and online trading industry.