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Juan Manuel de Toro
  • Juan Manuel de Toro

  • Professor of Marketing

  • Ph.D. in Economics and Business Administration, University of Navarra
    Master in Business Administration, IESE, University of Navarra
    Degree in Law, Universidad Complutense de Madrid

Areas of Interest

    * Advertising-communication
    * Brand creation, management and appraisal
    * Promotional strategy with the channel and the consumer
    * Media management
    * Marketing strategy

Juan Manuel de Toro is professor in the Marketing Department. His areas of specialization include advertising, communication, brand creation, management and appraisal, and channel-consumer promotional strategy.