- Lecturer of Marketing
Ph.D. in Business Administration (Marketing), University of California Berkeley
Master in Business Administration, IESE Business School, University of Navarra
Master of Science in Mechanical and Aerospace Engineering, Arizona State University
Bachelor of Science in Mechanical Engineering, Calvin College
Areas of Interest
* Online marketing, ecommerce & digital transformation
* Pricing & marketing strategy
* Salesforce management
* Customer relationship management & loyalty programs
His main line of research is focused on behavioral and experimental economics with applications in the fields of online marketing, pricing, digital commerce, customer management & marketing strategy. His doctoral dissertation was focused on pricing and auction mechanisms. His academic research has been published in several scientific publications including The Journal of Retailing and the Journal of the Association for Consumer Research, as well as featured in several managerial publications including IESE Insight, Harvard-Deusto and Forbes Magazine. He is also the author of several business cases and technical notes used as a teaching tool in several business schools.
He holds a Ph.D. in Business Administration with specialization in marketing from the University of California at Berkeley, a MBA from IESE Business School, and a Master of Science Degree in Mechanical and Aerospace Engineering from Arizona State University. Before joining IESE Business School he was a consultant at McKinsey & Company, prior to which he worked as a senior marketing analyst in the telecom industry and as an engineer in the automotive industry.