- Lecturer of Marketing
MBA, IESE, University of Navarra
Degree in Law, Universitat de Barcelona
Areas of Interest
* Brand management
* Customer centricity
* Sales management
* Commercial Communications
* Experiential marketing
* Applied market research
* Social media
* Digital marketing
He has contributed to the growth of multinationals in different industries (marketing services, food, airlines, utilities and leisure) and countries with different positions at a local, regional, national and international level. He has helped the commercialization of over 150 brands in more than 25 countries by working in sales and general management roles and as a member of the board of directors. Some of the brands he has worked with include United Airlines, Carbonell, Schweppes, Port Aventura, Star Alliance, Danone, Spanair and many others.
Currently, his areas of expertise in the academic world are the digital environment and its impact on the commercial and business models of companies, having published case studies on this subject. Other of his areas of expertise relate to commercial communication, brand development, channel and route to market in FMCG and services.
He is a regular speaker in administrative councils and board meetings and has been invited to forums such as the IATA, AEDEMO, E-Business Global Conference of Bilbao, OME and the Association of Spanish Newspaper Editors. He also writes articles for the general and specialized press, as well as case studies. During his career he has won several EFI awards and has been a member of the jury of Effectiveness Award in 2006, the most recognized marketing award in Spain.