Faculty Directory

< Back to directory

Pablo Foncillas
  • Pablo Foncillas

  • Lecturer of Marketing

  • MBA, IESE, University of Navarra
    BA in Law, Universitat de Barcelona

Areas of Interest

    * Digital marketing
    * Sales management
    * Commercial innovation
    * Brand management
    * Social media
    * Business communication
    * Experiential marketing
    * Services marketing

Pablo Foncillas is lecturer in the Department of Business Administration at IESE, where he gives classes in open executive programs, MBA, and Executive MBA, besides being academic director of international in-company programs and founder and academic co-director of IESE?s Industry Meeting on e-Commerce.

Since the 1990s, he has combined his management activities with academics and consulting in many companies. With all these activities, he has contributed to the growth of multinationals in various sectors (marketing services, food, airlines, utilities, and leisure) and countries, from different positions at local, national, regional, and global level. He has helped with the commercialization of more than 175 brands in more than 25 countries, in sales roles or in general management as an integrated member of the Executive Committee.

At present, an important part of his work, where he conducts research and publishes, is related to the digital environment, how it is enriching the commercialization processes and models of companies and how these have an impact on company result accounts. He is also specialized in the areas of business communication, commercialization process innovation, the development of strong brands, and sales in environments of great consumption and service companies.

Pablo is author and co-author, respectively, of the books, Sin miedo al cambio (Not afraid to change, EUNSA, 2016, in second edition) and Moda en el entorno digital (Fashion in the digital environment, EUNSA, 2015). He regularly publishes articles in the general, specialized and management press. In addition, he has written diverse academic cases.

He has given classes in Spain, Europe, and Latin America and has been a guest lecturer at NYU (USA), IDE (Ecuador), and ESE (Chile).

A habitual speaker on boards of directors and steering committees, he has been a guest at conferences in various countries on the subjects of electronic commerce, omni-channeling, social networks, trends, sales, route to market, business communication, and marketing in general.

During his academic career he won various EFI awards and was a member of the jury for the Premios Eficacia (Efficiency Awards) in 2006, the most highly regarded prize of the marketing sector in Spain. He has also been judge at the El Sol festival, the most significant competition on creativity and innovation in Spain and Latin America.

Pablo is father of two children, Gabriel y Adriana.