Paulo Roberto Ferreira
Senior Lecturer of Marketing
and Strategic Management
Post-graduate program at IESE Business School, IAE, IPADE, University of Michigan Business School
M.B.A., Fundaçao Getulio Vargas, Sao Paulo
Degree in Engineering, Escola Politecnica da Universidade de Sao Paulo
Areas of Interest
* strategic formulation
* allocation of resources
* organization structure and design
* business models
Ferreira has served as a member of the board of directors for various local companies and was a director of ABIQUIM (Brazilian Association of Chemical Industries) and the Thermoplastics Trade Association.
He served for a number of years as dean of ISE - Instituto Superior da Empresa - , the São Paulo-based business school that enjoys close links with IESE.