CIMS - Center for Innovation Marketing and Strategy

Stefan Stremersch

Prof. Stefan Stremersch

About Us

The CIMS develops and provides thought leadership in the field of innovation marketing and strategy. We conceptualize and execute research in the domain of innovation marketing and strategy with dual impact, both on the academic profession and companies. The center also serves as a meeting place for like-minded thought leaders and facilitates the exchange of doctoral students and faculty within a European Consortium.

The current partners of our European Consortium include Ghent University (Faculty of Economics and Business Administration) and Erasmus University (Erasmus School of Economics). Projects within CIMS also include partners outside Europe, such as MIT’s Digital Business Center, and companies in a knowledge co-creation mode, such as General Motors and Alcatel-Lucent Bell Labs.


Center for Innovation Marketing and Strategy
IESE Barcelona