The program takes a general management perspective and gives you a comprehensive view of the firm and the global business environment. At the same time, the case study method draws out best practices that can be immediately applied to your own jobs and companies.

Strong executive leadership across cultures means you need to make well-informed decisions while recognizing their impact on the people you lead. IESE's intensely interactive general management approach relies on real-world case studies, bringing fresh dimensions to business challenges that require tough decisions. You will be encouraged to build on each other's knowledge to make decisions and find solutions. Our approach also includes simulations and other activities to elevate your leadership skills as you strengthen your grasp of organizational functions and interdependencies. You will emerge as a more self-aware, effective and valuable leader.

Module I - Fundamentals

  • Analysis of Business Problems (2.5 ECTS)

    This subject’s structured methodology facilitates in-depth analysis of complex business problems and decision making based on six clearly defined steps: assessing the problem, holistically defining decision-making criteria, identifying options, analyzing options in light of the criteria and, finally, making a decision with a specific plan of action while keeping potential risks in mind.


  • Decision Analysis (2.5 ECTS)

    This subject develops quantitative methods for decision analysis. Some of the tools given detailed consideration include financial mathematics in project assessment, decision charts, probability theory and distribution, scenario analysis with probability quantification, Montecarlo simulation and stress tests.


  • Organizational Behavior (3 ECTS)

    Develops concepts such as motivation, organizational dimensions, management styles and organizational behavior, all within an anthropological framework. Social behaviors are analyzed in different contexts within an organization. This subject delves into inter-functional relationships, communication hierarchies and sources of authority. A focus is placed on personal development and managerial coaching skills.


  • Managing Oneself (2.5 ECTS)

    Introduces and emphasizes the ways in which freedom and individual responsibility underpin the notion of personal leadership. Explores the foundations of personal excellence and reflects on the dilemmas, challenges and solutions that leadership presents in a changing and multicultural society.


  • Negotiation (2.5 ECTS)

    Improving negotiating skills on a practical level through a series of increasingly complex negotiation exercises. Developing new abilities, ideas and tools in order to successfully negotiate in any scenario.


  • Financial Accounting (3 ECTS)

    Learning to read, interpret and draw relationships between the most important financial statements (balance sheet, income statement and cash flow statement) when making decisions. Understanding the subjective nature of figures reported by companies – which are often based on management’s estimates – and developing a critical eye in order to better evaluate their quality.


  • Operational Finance (3 ECTS)

    Explains economic analysis of operational decisions through differential costs, sensitivity analysis, calculation of indifference curves and break-even points. Takes a look at decisions regarding production, product recalls, department closures, special discounts, acceptance of special orders, manufacturing, subcontracting and decision-making ability. Also explains and discusses costing systems for assessing the profitability of products, clients and departments, as well as their effect on performance within organizations. This material is complemented by analysis of cost variance, transfer pricing design and implementation and management incentive systems.


  • Managerial Accounting (3 ECTS)

    Focuses on management of working capital and the underlying operational necessities it generates. In-depth analysis of financial statements through ratios to evaluate a business’s financial situation. Complements financial statements with tools such as cash budgets and provisional financial statements. Presents solutions for financing working capital.


  • Operations Management (2.5 ECTS)

    Learning to find the optimal way to run a business in order to create value for the client and ultimately gain a competitive edge. Establishes a global vision for service and industrial companies’ operations. Explores the basic variables, concepts and tools that help understand the world of operations, which includes process analysis, input/output curves, and line and inventory management. Lays the foundation for identifying and improving different kinds of operations systems.


  • Information Systems Management (2.5 ECTS)

    Exploring information technology (IT) from the point of view of business management. Learning how organizations can increase and harness their IT-based skills in order to gain a competitive advantage. This subject seeks to offer a conceptual framework for analyzing and understanding the process of transformation under way within organizations. It also analyzes new virtual industries like the Internet and e-commerce, as well as others that have emerged through this transformation process and investment decisions surrounding information technology. Explains concepts like cloud computing, big data and digital density, as well as their implications.


  • Management by Projects (2.5 ECTS)

    Takes a look at specialized knowledge about project management in general, as well as the complications and challenges specific to large projects. Addresses challenges such as time, cost and personnel management. Discusses how businesses can utilize projects as a way of structuring habitual and exceptional activities alike.


  • Supply Chain Management (2.5 ECTS)

    Considers what is necessary for a business to devise a value chain that meets the criteria established in its strategy while simultaneously making better use of its resources and capacities. Covers topics like manufacturing outsourcing, process technology, networks, flexibility, variability control, flow management, decentralized systems, supply chain coordination, service design and operations restructuring.


  • Marketing Management (3 ECTS)

    Delves into the cornerstones of marketing and sales. Studies product planning, market selection, distribution, price fixing and promotion in order to address management difficulties with a commercial eye. Analyzes an organization’s sales tasks, including the functional responsibilities of sales managers and the rest of the management team. Hones the skills, judgment and values necessary for prudent decision making.


  • Marketing Planning and Implementation (2.5 ECTS)

    Analyzing sales management situations, accounting for time distribution and the human and monetary resources necessary to put a product on the market. This subject studies the elements necessary in a communication policy: mission, market, message, media, budgeting and gauging success. Delves into the sales process and the policies and oversight necessary to manage a sales team. Analyzes key choices at the moment of putting an offer on the market.


  • Managerial Communication (2.5 ECTS)

    Introducing and applying the theory of persuasion in various situations such as presentations, talks and interpersonal relations, with the aim of understanding the persuasion process from a rhetorical perspective and applying it in personal situations.


Module II - Mastery

  • Human Resource Management (2.5 ECTS)

    Lays the foundation for decision making in the critical fields of labor relations and human resources management. Content focuses on three topics: labor relations management (union strategies for cooperation and confrontation, collective bargaining); the function of personnel, their relationship with the business strategy and the system of personnel policy and practice, and human resources policy and practice (especially recruitment and selection, evaluation, professional development and compensation).


  • Cross-Cultural Management (2.5 ECTS)

    This subject’s aim is to prepare participants to be global leaders with cross-cultural skills that allow them to face the challenges posed by the increasingly globalized business world. The subject intends to help participants develop the competencies and skills required to work efficiently in multicultural contexts.


  • Competition and Strategy (2.5 ECTS)

    Introduces value creation, value capture and sustainability within the same framework. Develops the concepts and models necessary to analyze a company’s competitive environment, such as Porter five forces analysis. Competitive strategies based on cost and differentiation advantages. Approaches for breaking into new markets and Blue Ocean strategies.


  • Global Strategy (2.5 ECTS)

    Closely examines the phenomenon of globalization by analyzing the extent to which it currently affects world markets. Presents a model for analyzing differences between countries: the CAGE (Cultural, Administrative, Geographic and Economic) distance framework. Presents strategies for maximizing potential in the face of globalization.


  • Innovation Management (2.5 ECTS)

    This subject will allow students to develop the core skills necessary to solve problems creatively and foster innovation within organizations. Today, these skills are more highly valued than ever before and promise to become indispensable in the years to come, given that managers will be required to turn strategic problems into creative solutions and involve others in the implementation of innovative initiatives. This subject focuses on the role of manager and leader as someone who not only innovates, but also makes innovation possible for the team.


  • Business Models in the Digital Age (2.5 ECTS)

    Developing a digital mentality: identifying opportunities and predicting the effects of applying digital technology in new and traditional business models. This subject explores the “why,” the “what” and the “how” of digital transformation. Brings case studies, open debates and mini-workshops together in one subject that gives participants the foundational concepts, frameworks and tools they need to guide them toward innovation in their own organizations or to plunge into new digital businesses.


  • Strategy and Sustainability (2.5 ECTS)

    This subject draws on the experience of the field’s leading experts in order to refine students’ appreciation for the complexity of the topic and to nuance their thinking on how to approach strategy and sustainability in their own businesses and professional careers.


  • Personal Finance (2.5 ECTS)

    Buying into the storyline that says we are all going to get rich quick without taking any risks is easy. And it is natural to feel overwhelmed by the complexity of financial markets. But you don’t need a PhD in quantum physics to manage your own money wisely. This subject will give you the tools you need to create and maintain a portfolio and, in the long run, successfully manage your savings. These tools include a classification of the different kinds of securities and their principal role in a portfolio, a classification of the financial products currently available on the market, a discussion about two critical but often undervalued questions such as costs and retention periods, a discussion about strategies for creating and adapting your portfolio over time and an overview of a few useful online resources.


  • Entrepreneurial Finance (2.5 ECTS)

    This subject is designed to help students understand how business finance works. It covers the entire range of activities encompassed by risk capital financing and investment funds, focusing on a variety of business activities: new companies, growth investment and acquisitions, from both the businessperson’s and the investor’s point of view. Class discussions will cover a wide range of challenges, including evaluating an investment opportunity, structuring finances, solving corporate finance problems and ensuring the value of an investment.


  • Global Economics (2.5 ECTS)

    Reviews the core concepts of micro- and macroeconomics; discusses the current financial situation and perspectives on the immediate future. Familiarizes students with the way markets function, the inefficiency of monopolies and the problems caused by collusion. Also develops economic intuition with respect to problems like the public deficit, sustainability and public debt, unemployment, inflation and economic crises. Studies the impact fiscal and monetary policies have on their surroundings.


  • Emerging Economies (2.5 ECTS)

    Understanding the effects that the globalization process has on different economic agents. Studies the characteristics of the international economic climate in which businesses operate. Studies the role of monetary policy, exchange rates and interest rates in world markets. Analyzes the causes and consequences of international trade. Studies the motives that lead countries to restrict or regulate international trade and the effects these policies have on economic wellbeing.


  • Business Ethics (2 ECTS)

    This subject identifies the impact that different components of an organization can have on the configuration of its values, culture and ethical system. In particular, it introduces tools and procedures for avoiding and resolving problems such as fraud and crime within an organization. Introduces corporate social responsibility and its strategic implementation, as well as ethical cultures and systems within organizations.


  • Management Control (2.5 ECTS)

    This subject aims to expose student to the broad spectrum of management control problems that can occur in any organization. To that end, it will explore various models of management control, examine the difference between the structure and process of management control, and present appropriate tools and techniques for satisfactory implementation.


  • Corporate Finance (3 ECTS)

    Studies the structure of company capital, long-term financing possibilities and dividend policies. Delves into the concepts of risk, profitability, diversification, market efficiency and liquidity. Develops the Capital Asset Pricing Model (CAPM) in order to estimate a company’s cost of capital, as well as the weighted average cost of capital (WACC). Analyzes the impact of a company’s cost of capital on the company’s value. Assesses the value of projects, assets and businesses using the discounted cash flow method, multiples and real options models.


Master's Thesis Project

  • Entrepreneurship (6 ECTS)

    The goal of this subject is to provide students with the opportunity to reflect on their potential as entrepreneurs or intrapreneurs. Over the years, various methods and frameworks have been developed that facilitate more efficient study of entrepreneurship. This subject gives students the opportunity to learn these methods and put them into practice.


Module III - Internships

  • In-Company Project (6 ECTS)

    This internship module is called an in-company project because it involves doing consultancy work to address real problems at a company. Students work in teams of no more than six. Teams may select a business where a team member works or may connect with a business through professors, alumni or personal contacts.


Licinia Melilla
Marketing and Admissions Manager

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