Media and Entertaniment

IESE is involved in various activities and initiatives focused on media and entertainment. The school hosts seminars and annual meetings which serve as platforms for discussion on topics related to the industry. Additionally, IESE's International Research Center for Media Companies (CIEC), carries out research projects focused on the sector.

IESE partners with the Institute for Media and Entertainment (IME) to offer dynamic executive education programs in the business of media and entertainment.

About IME

IME trains media professionals to think like CEOs. With executive education programs devoted exclusively to the media and entertainment industries, executives can maximize their knowledge of key industry issues and trends, and strengthen their business skills. The IME center is located in New York City.

IME PROGRAMS

Advanced Digital Media Strategies – December 9-11, 2009 | May 12-14, 2010

Digital innovations are transforming the way consumers act and think, and how media and entertainment businesses operate. Through actual industry cases, learn how some companies have prospered by embracing elegant digital strategies and others have failed by ignoring the digital danger warning signs.

Branding in Media and Entertainment – October 19-21, 2009 | April 20-22, 2010

Learn the skills to effectively put brand to work for you, and to help build customer satisfaction, loyalty and market share. Participants leave the program with a firm grasp of how to help their organizations build powerful and sustainable media brands.

For More Information

Institute for Media and Entertainment
The Leader in Media and Entertainment Executive Education

Rich Sabreen,
Managing Director

200 W. 57th Street
Suite 1403
New York, NY 10019-3211

Phone: 212.421.9600
Fax: 212.421.9616
Email:info@ime.edu
Web:www.ime.edu