IESE Business School

Dear CEO,

Thanks to rapid growth over the past several years, Chinese businesses are looking to expand, and many are realizing the need to implement models that have yielded success for other world-class corporations. However, entering the global economy and optimizing competitiveness demands significant insight into best practices and behaviors of visionary CEOs, particularly as it relates to corporate strategy, managing and investing in human and other strategic capital, resource allocation and other key operational elements.

Last year, three prestigious business schools, China Europe International Business School (CEIBS), Harvard Business School (HBS) and IESE Business School (IESE), created an executive education program that addressed the skills CEOs need to operate competitively against world-class multinationals. Feedback from last year's participants was overwhelmingly positive. Chinese CEOs learned to integrate key management concepts with enhanced organizational strategy to drive their performance and that of their organizations. 

An outstanding faculty team from the three universities is preparing to guide the next group of Chinese CEOs through this comprehensive, professionally enlightening experience. Designed to promote shared learning among diverse peers, participants benefit from interactive lectures with world-renowned faculty, case studies and self-assessment exercises. As a participant, you will explore proven methodologies, develop new ways of thinking about strategy and finance models, and view economic development and industry trends from a global perspective. We also believe that attending modules in China, Europe and the United States is a great experience that provides international exposure, which is highly relevant for you and your business.

Spending time reflecting with the faculty and your peers will enable you to step away from your daily activities and think about challenges and opportunities in new ways.  Our primary goal is providing the tools to position your organization as a world-class company with sustainable advantage. We hope you will join us for this year's Global CEO Program for China.

Sincerely,

Program Co-Directors