IESE Business School

The Global CEO Program for China is designed to prepare Chinese CEOs to build world-class enterprises in a globalized environment. The comprehensive curriculum explores the CEO's job as it relates to various strategic, government, investor, market, society and trade union concerns - and examines the impact of the new world order on the Chinese economy.

The three learning modules address important skill development areas, business phenomena and operational aspects, including:

Pre-Matriculation Module (Optional)
China Europe International Business School, Shanghai, China, Late February, 2009 (TBA)

• Finance and Accounting

Module 1
China Europe International Business School, Shanghai, China
March 15-20, 2009

• Competitive Strategy
• Corporate Finance
• Marketing Strategy
• Strategic Human Resources
• Guest Lecture: Globalization Challenges for Chinese Companies

Module 2
IESE Business School, Barcelona, Spain
August 23-27, 2009

• Strategic Operations Management
• Global Marketing
• Performance Measurement and Control
• The Role of the CEO
• Corporate Governance
 

Module 3
Harvard Business School, Boston MA, USA
TBA

• Business Government and International Economy
• Leadership
• Entrepreneurship
• Negotiation: Deal Making
• Guest Lectures: The Balanced Score Card; Innovation

Follow-Up Activites

• Join CEIBS CEO Learning Consortium and participate in roundtable conferences
• Communicate with professors from CEIBS, HBS and IESE, write cases and engage in other exchange opportunities