IESE Business School

• An overview of recent technological developments and their impact on people, organizations and markets
• Presentation of an operative framework for value creation in a technological business environment
• An understanding of “collective intelligence” and how to harness its potential through crowdsourcing and prediction markets
• Insight into market bundles and the importance of standards in information-driven industries
• An examination of the key variables common to the successful implementation of new business models
• An analysis of how to integrate technology into the strategic planning of your company