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IESE Business School - University of Navarra
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Universidad de Navarra

IESE Business School

Program Structure

IFP Module Descriptions

 


The Case Study Method as a teaching tool


The objective of this module is to familiarize participants with the case study method as a pedagogical tool, highlighting its advantages, difficulties and appropriateness for the development of business management courses. This module concentrates on leading case discussions, in the same way as would be studied in a conventional business management program. It also focuses on various methodological approaches, performance and the importance of continuous learning.


Case writing


The case writing module aims at helping participants learn how to write high quality teaching cases. The module reviews the case writing process by exploring the key success factors at each step of this process. Writing a case is a highly personal process. Different case writers may have different writing styles and may use different approaches. Moreover, case writing processes vary, depending upon the area of business management being focused upon. Thus, the case writing is explored in the context of various fields.

Course design


This module aims at providing a basic framework for course design in any field or discipline, of any given duration, and for any target audience. While no universal method for course design exists, it is addressed in a systematic fashion, following a hands-on approach where theory and practice are intertwined, providing tools, tips and techniques to make the task of designing a meaningful course more efficient and enjoyable.


Leadership in context


This module reviews the basic components of leadership. Using the case method approach, the main challenges of leadership are addressed in different contexts and levels of the organization. These challenges include generating commitment, managing conflicts and dealing with diverse cultures.


Faculty Development


The purpose of this module is to stimulate introspection about what it means to be an academic or scholar, considering how time influences what may be desirable at each point in a scholar’s career, and encouraging a quest for excellence in the profession.

Persuasive Communication


In this module, the professor outlines the three key elements of persuasive communication: credibility, environment and argumentation. To defend a position, to discover the value of rhetoric and to understand the power of body language are only some of the objectives of this module.

Institutional management


This module, addressed specially to directors and managers of academic institutions or departments, aims to examine departmental dynamics and drivers of business schools.

Complementary teaching tools


A complementary set of lectures led by IFP faculty members highlight various dynamic ways to teach business management.

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