Introduction The course raises awareness for the diversity that characterizes the environment, the people and nations of this planet. Being exposed to a wide range of country settings enables critical reflection on the many roles and responsibilities of companies in different markets. It also builds intuition about the nature of existing and newly emerging threats and opportunities that define business success and how to compete effectively in international markets. Course Objectives challenge you to reflect on the differences as well as similarities that define global marketplaces, familiarize you with the particular problems and perspectives of doing business internationally, foster an appreciation of the external forces that influence and shape the nature of competition and the roles and responsibilities of companies and business managers across space and time, set you on a steep learning curve of building the skills necessary to evaluate and implement business strategies in different types of market context.
This course enables reflection on the relationship between business and society that is shaped by a diverse set of global and local economic, political, social, technological, and environmental forces. Success in international business requires that managers recognize and understand these forces and develop competencies of integrating insights into strategic decision making processes.
Specifically, the course is designed to:
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