Business Model Competitive Dynamics
The main strategic questions companies need to consider are how to create value for customers, how to capture part of that value, and finally how to defend themselves (or their products/services) against competitors who want to have a piece of the pie.
To think about these questions, strategists have developed frameworks such as industry analysis, value chain analysis, core competencies, and blue ocean strategy. These frameworks however have mostly been developed with traditional industries in mind. It turns out that strategies in the so-called networked markets - think online business - are typically very different.
In this talk, Professor Vroom will discuss several strategic concepts and frameworks that specifically apply to these networked markets, exploring phenomena such as winner-takes-all markets, critical mass, network effects, and platform competition. As many markets become more and more networked, to be successful we all need to supplement our knowledge of traditional strategies with these new strategies.
Prof. Govert Vroom, Associate Professor, Strategic Management, IESE
In order to facilitate the registration process, we would appreciate it if you could bring your Membership card to the session
Please note that the session will be delivered in English with NO simultaneous translation available / Está sesión se impartirá en inglés y NO se dispondrá de traducción simultánea
Coordinador del Ciclo:
Prof. Joan Enric Ricart, Profesor Ordinario y Director del Departamento de Dirección Estratégica, IESE
Sesiones celebradas y disponibles como econference:
When commerce goes social
Prof. Evgeny Káganer, Assistant Professor, Information Systems, IESE
(eConference disponible en breve)
El mundo de las redes sociales
Prof.ª Sandra Sieber, Profesora Ordinaria de Sistemas y Directora del Departamento de Sistemas de Información, IESE
Para ver como eConference haz clic AQUÍ
El modelo de negocio como arma competitiva
Prof. Joan Enric Ricart, Profesor Ordinario y Director del Departamento de Dirección Estratégica, IESE
Para ver como eConference haz clic AQUÍ
OTROS CICLOS 2011-2012:
En curso:
Finalizados:
