In his recently-published book, Global Trends: Facing Up to a Changing World, (Palgrave Macmillan, 2011) IESE Prof. Adrian Done highlights a dozen global trends that are set to have a major impact on the world. As companies gear up to cope with these developments, they should seek to capitalize on new opportunities from a realistic perspective, he says.
In this video, Prof. Done analyzes topics covered in the book, such as food and waste management; emerging technologies, the need to tacke illiteracy, climate change and the needs of an ageing population.
In his review of the book, Professor Ian Goldin, Director, Oxford Martin School, University of Oxford (previously Vice President of the World Bank and former advisor to President Nelson Mandela), wrote, "Adrian Done provides us with an enjoyably written and wide-ranging account of critical challenges of the coming decades. We ignore these trends at our peril."