The Big 4 and HTML5
Different options for Google, Facebook, Apple and Amazon
12/12/2012 New York
HTML5 promises a broader-based economy and while Google, which depends on advertising, wants it as open as possible, it is a different story for Apple which makes its money from apps. Facebook went to HTML too early and is now playing it safe while Amazon has cleverly built a closed eco-system on top of the closed Android platform.