IESE and Cornell Team Up for Tourism Summit
TripAdvisor, Google, Hotel Tonight execs to share insights
Travel and tourism industry experts from Europe and North America will gather at IESE Business School in Barcelona on May 17 for the 3rd Annual Tourism Summit, organized jointly by IESE and the Cornell University School of Hotel Administration.
The summit, which has the theme "Emerging Trends in the Tourism Industry," will delve into key issues such as polarized economic growth between developed and emerging markets; the impact of digital technologies on brands; and new creative business models opened up by social media and online channels.
Academics leading the event will be IESE Prof. Juan Roure, academic director of the summit; Prof. Steven Carvell, associate dean for academic affairs, Cornell School of Hotel Administration; and Prof. Rohit Verma of the Cornell School of Hotel Administration.
Among the industry leaders taking part will be Isabel Hill, Director, Office of Travel and Tourism Industries, U.S. Department of Commerce; Christian A. Boyens, general manager, Ritz Paris; Alison Copus, vice president marketing, TripAdvisor; Heather Leisman, managing director EMEA, Hotel Tonight; and Miquel Moyà, travel industry head, Google.
Organizations providing support for the summit are BCG, Exceltur, La Vanguardia, THR and IESE's Balearic Islands Alumni Chapter.