Professionalizing Healthcare Management
IESE and the Lilly Foundation recently organized the 14th edition of the Senior Management Program in Health Institutions in Madrid. Eighty executives took part in the program, which has seen the participation of more than 1,000 senior managers from the healthcare industry over the years.
During the three-month program, executives have the opportunity to dig deeper into forms of management in an industry that is undergoing a period of transition due to considerable demographic changes and pressure to streamline costs.
The program's director, Isabel Morán, points out that, "the program is aimed at improving the personal process of decision making, by working on real cases and applying a highly active methodology.”
The director of the Lilly Foundation in Spain, José Antonio Sacristán, notes that this long-term collaboration between the two institutions "is giving rise to greater efficiency in the management of the healthcare system, which is reflected in the improved results in the healthcare received and its sustainability.”
An industry with particular educational needs
IESE focuses special attention on the management of the healthcare industry due to its importance in the economy, but also because of the complexity involved and its impact on society.
Every year the school hosts a meeting for the healthcare industry, featuring debate and discussion on the main issues with the key industry players. The 21st edition is scheduled for October 15 and is titled "Propelling Change.”
In addition, IESE has developed the Healthcare Management Program, an international program for senior executives in the healthcare industry, which provides specialized education in management and leadership.
The program covers best practices and future trends. Study and analysis are based on healthcare services models and actual cases.
Pedro Gato, the program's director, highlights "the enrichment that comes from the makeup of the class and the active participation. In the last edition, 85 percent of the participants were professionals from outside of Spain. Numerous countries were represented, including Brazil, Congo, United States, France, Holland, Italy and Portugal. The attendees had a range of professional positions and career paths: executives from public and private institutions such as healthcare consortia, hospitals, hospital groups, etc.”
The program consists of two modules in Madrid and one in Munich. The next edition begins on March 9, 2015.
Decades of research
For over 30 years, the school has developed studies geared toward the improvement of healthcare organizations, commissioned by a variety of public authorities. That research has been enhanced in recent years with the creation in 2012 of the Center for Research in Healthcare Innovation Management (CRHIM) in collaboration with Accenture and the Jaime Grego Healthcare Management Chair, incorporated in May 2014 thanks to the collaboration of the president of Laboratorios Leti.
Other areas of study include healthcare economics, structural reforms for the industry, the introduction of innovations, the use of technology in industry processes and excellence in service.