Welcome to Food 2.0

Food&Tech Investment Forum: where tech meets the table

18/02/2015 Barcelona / Madrid

Food&Tech Investment Forum
New technology will impact the way in which consumers select, buy, eat and share their food / Photo: ©BONNINSTUDIO

"Over the next two years, startups will use disruptive technology to transform how consumers choose, buy, eat and share their food – not only at home, but also in restaurants and at the supermarket. Welcome to Food 2.0."

Màrius Robles, co-founder and CEO of Reimagine Food, made this prediction at the first Food&Tech Investment Forum to be held in Europe. The event was organized by IESE’s Business Angels Network and Reimagine Food, and was hosted simultaneously on IESEs’ Barcelona and Madrid campuses

Eight projects were presented at the forum, chosen because of their use of disruptive innovation related to agriculture, food distribution, gastronomy or the restaurant industry.

Before a large audience of private investors, venture capital fund managers and executives, the chosen startups – some worth more than $7 million - presented projects such as:

  • An app that uses big data to generate powerful insights for food companies about the moment of consumption;
  • A platform with 1.2 million recipes adapted to different tastes and nutritional preferences;
  • A supermarket that adapts to the genome of the customer

As well as Big Data, other technologies used by these startups include artificial intelligence, deep learning and nutrigenetics, which seem set to play integral roles in the food industry in the coming years.