IESE Managing Media Book Wins Prestigious Award
Book praised for its “strong business insights informed by sharp business scholars”
Managing Media Businesses: A Game Plan to Navigate Disruption and Uncertainty | IESE Business School
Managing Media Businesses: A Game Plan to Navigate Disruption and Uncertainty, edited by Prof. Mike Rosenberg and Philip Seager and featuring the work of IESE professors, has won the 2018 Robert Picard Award.
Rosenberg and Seager accepted the award, given to "a book or monograph published in the last year that has contributed to the field of media management, economics or entrepreneurship," during the Association for Education in Journalism and Mass Communication (AEJMC) Conference in Washington, D.C.
The book had been nominated by Bozena Mierzejewska, a professor of Communications and Media Management at Fordham University’s Gabelli School of Business, who wrote: "I was very impressed with the work you have put together in this book and believe that it deserves to be considered for this prestigious award."
In June, the book was reviewed in the International Journal on Media Management, which said: "This compendium of strong business insights informed by sharp business scholars and executives provides compelling arguments by anticipating reader questions and lucidly explaining complex topics with ease. A highly accessible textbook that expertly blends theory and practice together, the book’s breadth and depth will continue to serve scholars and professionals well after its initial publication."
Awards Committee Chair Axel Roepnack presented the prize on behalf of the Media Management, Economics and Entrepreneurship (MMEE) division of the AEJMC. The AEJMC is a professional body of journalism and mass communication educators, students and media professionals whose mission is to advance education, foster scholarly research and cultivate better professional practice. Robert Picard, for whom the award is named, is one of the leading academic experts on media businesses and a specialist on media economics and policy. He is a senior research fellow at the Reuters Institute, University of Oxford.
The award recognizes IESE’s scholarship and contributions to the field of media management. Besides chapters by Mike Rosenberg (on Strategy, Leadership and Scenario Planning), the book showcases the expertise of these IESE professors and collaborators: Adrian Caldart (Strategic Management), Hillel M. Maximon (Accounting), Julian Villanueva (Marketing), Miguel A. Ariño and Rafael de Santiago (Managerial Decision Sciences), Philip Moscoso (Production, Technology and Operations Management), Sandra Sieber (Information Systems) and Ahmad Rahnema Alavi and Jan Simon (Financial Management).